Talent Marketing Specialist

4 months ago

Petaling Jaya, Malaysia IBM Full time

Introduction

Reporting to the Consulting Talent Marketing Manager, you will play a critical role in building upon the existing foundation and making IBM’s talent marketing strategy an industry-leading program as we continue to grow and scale for the future.

Your Role and Responsibilities
- Be hyper-focused on channel marketing best practices and identify opportunities to proactively innovate based on the latest industry trends
- Track and evaluate metrics associated with recruiting and marketing campaigns to determine ROI. Develop and implement metrics to measure the effectiveness and value of programs and best inform your local stakeholders

Engage with the IBM Talent Community and collaborate to develop relevant materials and information to help optimize the hiring process while building IBM’s recruitment brand equity

Required Technical and Professional Expertise
- Well versed in Japanese Language (with JLPT-2 or N2 certificate).
- Strong experience in driving data-driven marketing decisions to influence the output of talent marketing efforts in an employer branding role or a marketing/comms role
- Problem solver with the ability to find the best solution to support our clients
- An entrepreneurial edge to generate ideas and drive them forward independently
- Demonstrated experience in copywriting, content creation, and social media management
- Proven experience in media campaign design and execution
- Demonstrated experience in event management (virtual and physical)

Preferred Technical and Professional Expertise
- Ambitious individual who can work under their own direction towards agreed targets/goals and with a creative approach to work
- An intuitive individual with the ability to manage change and proven time management
- Proven interpersonal skills while contributing to team effort by accomplishing related results as needed
- Built attraction programs at large/complex companies previously
- Solid experience and a clear understanding of local nuances for entry level and professional hiring attraction
- An understanding of the nuances in the Japan hiring market

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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