Channel Development Manager

2 months ago


Malaysia Fonterra Full time

**General Information**:

- Date Published- 05-Feb-2024- Advertising Ends- 19-Feb-2024- Country- Malaysia- Location- Malaysia- Role Type- Sales- Work Type- Permanent- ID#- 7545**Position Description**:
**Role Purpose**:

- Responsible for the development, planning, tracking & evaluation of channel strategies & programs for Modern Trade channel specific. Required to work with the field sales teams and third-party agency to deliver activation plan efficiently and effectively. Required to support Marketing and Business Strategy on channel-specific insights. Responsible for establishing strategic POSM development as part of execution excellence.

**Key Accountabilities**:

- Revenue & Volume
- Develop trade strategies for Modern Trade, focusing on drivers (distribution, visibility, product assortment, promotions and pricing) in order to deliver category revenues and volumes for the assigned channel(s)
- Identify and manage channel opportunities
- Provide MT channel insights to support revenue and volume gap closures
- Channel Development & Execution
- Formulate and execute trade marketing strategies and plans for MT
- Create and maintain channel profiles
- Coordinate with the Business Strategy Manager (MT) to provide actionable channel insights to support channel strategy
- Report and analyse competitors’ channel strategies and tactics; translate impact onto business plans
- Review category performance against the plan for the MT channel
- Accountable for identifying and analysing MT channel trends
- Customer Development
- Coordinate and develop a compelling selling story to support key account sales selling & management
- Coordinate & work with Key Account Managers to plan & execute customer specific programs
- Support the KA team during their annual customer Joint Business Plan process through the provision of channel, category & shopper trends and implications to business to drive growth
- Execution Excellence
- Responsible for planning, execute & review the Perfect Store Standards for all NPD launches in MT channel to ensure our execution is on track vs plan
- Develop in-store initiatives and pilot programs
- Develop strategic Brand-related POS materials and event Thematic / Campaign plans in line with the overall Brand plan and Category strategic plan objectives

**Skills & Experience**:

- University graduate majoring in Marketing or Business Administration
- Minimum 5 years of proven experience in Trade Marketing / Key Account Sales / Consumer Research, ideally in multinational / FMCG industries / Research Agencies
- Solid knowledge of trade marketing in the modern trade channel

**Our Story**

Fonterra is a global nutrition company owned by 9000 farming families in New Zealand. We employ 20,000 people around the globe and offer amazing opportunities for people who want to join our team. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence.



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    General Information: Date Published 05Feb2024 Advertising Ends 19Feb2024 Country Malaysia Location Malaysia Role Type Sales Work Type Permanent ID# 7545Position Description:Role Purpose: Responsible for the development, planning, tracking & evaluation of channel strategies & programs for Modern Trade channel specific. Required to work with the field sales...

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