Product Manager, Endoscopy, Asean

2 months ago

Kuala Lumpur, Malaysia Boston Scientific Corporation Full time

**Product Manager, Endoscopy, ASEAN**:

- Remote Eligible: Hybrid- Onsite Location(s): Kuala Lumpur, SGThe Product Manager, Endoscopy, ASEAN has responsibilities to oversee marketing segment strategy and lead marketing activities for Boston Scientific Endoscopy in ASEAN, with a primary focus on Biliary and Core GI portfolio. This role will work closely with sales, regional and global marketing, as well as distributors within the ASEAN cluster.

The core objective of this role is to support the relevant product franchise(s) in achieving the goals and objectives of their division. The Product Manager should drive the achievement of business growth through focused market/competitive analysis and the development of a tactical marketing plan in coordination with the sales and marketing organization.

**Key Responsibilities**
- Analyze marketing landscape to prioritize efforts, taking into account the reality of resources.
- Develop and execute segment marketing, communication strategy, and product launch.
- Manage marketing assets and updates for customers and internal touch points, contribute to development of segment sales budget and marketing expense budget, organize marketing events, document business processes, and provide marketing and product management support to Account Managers and Distributors.
- Gather market insights to generate marketing strategies and tactics and communicate Voice of Market to regional and global marketing team.
- Develop marketing tactics to enhance customer conversion and generate qualified leads and new opportunities using Simulation-based Training, other digital touchpoints.
- Measure effectiveness and impact of current marketing/HCP training initiatives with quantitative tracking and analysis against agreed KPIs and optimize accordingly.

**Major Accountabilities**
- Market Development: Assists in the development and responsible for the execution of post market strategies; Identifies clinical/market trends and suggests new product/marketing opportunities; Creates and manages Physician training programs; Responsible for the development and implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan; Supports field execution of marketing programs through active presence in the field, working with sales representatives and clinical specialists; Develops creative approaches to market existing/new products; Assists in creating reimbursement strategies.
- Building and Maintaining Relationships: Identifies and develops relationships with key opinion leaders in the field; Develops support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; Develops and maintains relationships with key functional areas including International marketing, market research, clinical and regulatory.
- Planning and Analysis: Develops operational product launch strategies and identifies product roll-out strategy in collaboration with international marketing and sales manager; Franchise/product responsibility for developing competitive strategy and product analysis; Assists in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, P.E.R.'s, etc.; Understands how product profit/loss is impacted by consignment plans, national contracts, etc.; Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives in collaboration with sales management; Development and management of the franchise budget (including programs, promotion, advertising, etc.).
- Product / Market Management: Responsible for developing, coordinating and executing product training; Facilitates Physician to Physician training and selling; Development of downstream sales tools to support sales execution; Drives and coordinate adapted customer programs; Develops and implements promotional activities/materials for the franchise; Defines and executes professional conference strategies and tactics for franchise/products; Develops and implements launch strategies, including launch package.
- Quality: Ensures awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.

**Skills & Experience Required**
- Ability to work well between functions and across all levels of the business.
- Must be pro-active and solution driven.
- Has strong organizat

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