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Executive, Strategic Planning

4 months ago

Kuala Lumpur, Malaysia CONSIDER IPROSPECT SDN BHD Full time

The purpose of this role is to work under the direction of a strategist to execute research asks and uncover audience and cultural insights to fuel the communications planning process. Key responsibilities: Understands the media landscape, including leading and emerging media channels/partners (with a skew towards digital) Collaborates with internal team to contribute to day to day strategic work for client(s) Compiles, analyses and interprets information from various research sources (proprietary, syndicated, client provided) Helps lead and/or participates in brainstorms Contributes to agency or client thought leadership Leverages audience data to support strategic deliverables Keeps a pulse on cultural trends and movements
Consider iProspect is a World Brand Congress and A+M award-winning full-service digital marketing agency, a part of the Dentsu Aegis Network in Malaysia. Our passionate, multicultural, and digitally-savvy team builds robust business strategies and takes companies to the next level of growth online regardless of which industry or stage an organization is in. Grounded in data-driven fundamentals, we deliver successful integrated marketing campaigns via multiple channels online, such as performance marketing, search engine optimisation, website and app development, content marketing, social media, and CRM. We have an excellent track record of demonstrable results as critical partners for brands like Abbott Nutrition, HSBC, P1, RHB, Proton, UEM, Naza Group of Companies, Novartis, Clinique, Garden International School, Estée Lauder Companies, Marini’s on 57, and Arla amongst many others.
Bachelor's or Equivalent