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Strategic Media Planning Director

2 months ago

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Job Overview

We are seeking a highly skilled Associate Media Planning Director to join our team at Publicis Groupe. As a key member of our media planning team, you will be responsible for developing and executing strategic media plans that drive business results for our clients.


Key Responsibilities
  1. Client Management

    Establish strong relationships with clients to understand their business objectives and develop tailored media strategies to meet their needs.


    1. Develop and maintain a deep understanding of client businesses, including their goals, challenges, and target audiences.
    2. Collaborate with cross-functional teams to develop and execute media plans that align with client objectives.
    3. Manage client expectations and communicate effectively to ensure successful campaign execution.
    4. Identify opportunities for growth and develop strategies to increase client revenue.
    5. Develop and maintain strong relationships with senior client stakeholders to ensure alignment and buy-in.
  2. Business Partner Management

    Leverage relationships with senior business partners to stay up-to-date on industry trends and best practices, and to identify opportunities for innovation and growth.


    1. Build and maintain strong relationships with senior business partners, including creative, media owners, and other key stakeholders.
    2. Stay up-to-date on industry trends and best practices, and identify opportunities for innovation and growth.
    3. Develop and maintain a deep understanding of business partner capabilities and limitations.
    4. Collaborate with cross-functional teams to develop and execute media plans that leverage business partner strengths.
  3. Research & Media Applications Proficiency

    Stay up-to-date on the latest research and media applications, and develop expertise in using advanced functions to drive business results.


    1. Develop and maintain a deep understanding of research and media applications, including their capabilities and limitations.
    2. Stay up-to-date on the latest industry trends and best practices, and identify opportunities for innovation and growth.
    3. Develop and maintain expertise in using advanced functions to drive business results.
  4. Financial

    Develop and maintain a deep understanding of financial concepts and principles, and apply this knowledge to drive business results.


    1. Develop and maintain a deep understanding of financial concepts and principles, including budgeting, forecasting, and financial analysis.
    2. Apply financial knowledge to drive business results, including identifying opportunities for cost savings and revenue growth.
    3. Collaborate with cross-functional teams to develop and execute media plans that align with financial objectives.
  5. Industry Knowledge (Consumer, Business or Brand Insights)

    Develop and maintain a deep understanding of industry trends and best practices, and apply this knowledge to drive business results.


    1. Develop and maintain a deep understanding of industry trends and best practices, including consumer behavior, market trends, and competitor analysis.
    2. Apply industry knowledge to drive business results, including identifying opportunities for innovation and growth.
  6. Investment Management

    Develop and maintain a deep understanding of investment concepts and principles, and apply this knowledge to drive business results.


    1. Develop and maintain a deep understanding of investment concepts and principles, including budgeting, forecasting, and financial analysis.
    2. Apply investment knowledge to drive business results, including identifying opportunities for cost savings and revenue growth.
    3. Collaborate with cross-functional teams to develop and execute media plans that align with investment objectives.
  7. Corporate Responsibility

    Develop and maintain a deep understanding of corporate responsibility concepts and principles, and apply this knowledge to drive business results.


    1. Develop and maintain a deep understanding of corporate responsibility concepts and principles, including sustainability, social responsibility, and community engagement.
    2. Apply corporate responsibility knowledge to drive business results, including identifying opportunities for innovation and growth.
    3. Collaborate with cross-functional teams to develop and execute media plans that align with corporate responsibility objectives.

Qualifications


• 8-10 years media planning experience required, with focus on strategic and operational planning and execution, in regional/global accounts

• Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning

• Adaptive and keen to learn about the digital ecosystem

• Familiar with the timelines, processes and needs of the implementation of all media

• Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)

• Demonstrate critical thinking and problem solving

• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

• Supervisory skills

• Knowledge and use of various research systems

• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

• Integrate understanding into the work to make decisions on the business

• Filter and adapt the different options and apply good judgment combined with hard facts to select which ideas will produce the best results

• Understand what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understand the client's strategic intent and the implications for building the client's business


Additional Information

Our employee benefits package comprises the following:

Generous leave entitlements, including birthday leave, rest day, and family care leave.

Office closure for World Mental Health Day 10th October.

Additional Company closure for all 4 major festive celebrations.

Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

Life and personal accident insurance and group hospitalization and surgery.

A hybrid working schedule and with Friday disconnects.

Rest Relax & Recharge - office closure last week of December every year.

Phone Allowance