Communication Specialist

3 days ago

Malaysia UNICEF Full time

**Job no**: 570685

**Contract type**: Fixed Term Appointment

**Duty Station**: Kuala Lumpur

**Level**: NO-3

**Location**: Malaysia

**Categories**: Communication

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child,** a voice**

Together with the Malaysian government and others who are truly passionate about child rights, UNICEF works in Malaysia to ensure every child has the opportunity to grow; to be healthy and happy; to live safely; and achieve their full potential.

With the Convention on the Rights of the Child, the Sustainable Development Goals, and the 12th Malaysia plan as our guides, we endeavor to change minds, change policies, and in turn change the lives of all children in Malaysia.

**How can you make a difference?**

Under the supervision of the Chief of Communication, you are accountable for developing, managing, coordinating, networking, implementing and monitoring a content and digital communication strategy and associated products and activities on on-going basis with public audiences, with the objective of promoting awareness, understanding, support and respect for children’s and women’s rights, and support for UNICEF's mission, priorities and programmes in the country office/regional office/media hub, and at a global level and those of the UN Country Team.

**Key functions, accountabilities, and related duties/tasks**:

- **Content strategy**: The Country Office has a clear content strategy and associated work plan to get children's issues into the public domain, strengthen political will in support of UNICEF's mission and objectives, and enhance the organization's credibility and brand.
- **Digital strategy**: The Country Office has a well-managed digital communication team that is responsible for developing and overseeing the execution of digital initiatives (multiplatform/mobile web, social media and multimedia), integrating digital initiatives into the overall communication strategy, developing and managing a coherent and integrated digital content and engagement strategy, as well as monitoring and analysis of digital trends and their impact on UNICEF’s brand. Managing UNICEF brand frontline by securing interaction with supporters in real time on various digital platforms. Ensuring all digital initiatives adhere to UNICEF’s Digital Governance policies, standards, guidelines, especially around monitoring and evaluation.
- **Networking and partnerships**: The Country Office has a well maintained and continually developed contact list of individuals, groups, organizations and fora whose support is essential to/can assist in achieving the communication objectives. Effective working relationships with the UN Country Team and UN communication counterparts are developed, maintained and enhanced.
- **Celebrities and special events**: The Country Office has a strong partnership with national ambassadors, celebrities, influencers, and other public figures in a systematic and strategic manner to jointly raise awareness of children's rights, mobilize public advocacy support for children and strengthen UNICEF's brand in Malaysia.
- **Global priorities and campaigns**: The Country Office has an effective process in place for integrating UNICEF's regional and global communications priorities into the Country Office level initiatives and campaigns, and disseminating these in a locally appropriate way in alignment with the CO's digital communication initiatives.
- **Resource mobilization support**: Global and country level fund-raising activities are supported by effective communication strategy and activities.
- **Management**: Human resources (the digital communication team under the communication section) and financial resources (budget planning, management and monitoring) are both effectively managed and optimally used.
- **Monitoring and evaluation**: Communication baselines are established against which the objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis. Leverage digital communication tools and methodologies (such as social media and online monitoring, web analytics, or other digital measurement tools) and lead research efforts that identify and map project stakeholders or intended audiences and develop and analyse digital communications performance indicators.
- **Capacity building and support**: The country programme team are provided with professional expertise and advice on all aspects of digital communication and campaigns as needed.

**Summary of duties and tasks**:
**1. Content str

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