Field-marketing-executive-apac

2 days ago


Kuala Lumpur, Malaysia Atd Solution Full time

**Responsibilities**:
ATD Solution is a leading Business IT Architecture firm in Asia Pacific, we are dedicated in delivering our specialised CONSULTING and LEARNING services to accelerate digital transformation, drive innovations and develop digital capabilities that bring about a positive change in processes, people and competency models.

We are expanding our team Join us to transform high-growth enterprises into future global champions.

**Job Position: Field Marketing Executive, APAC**

This role will be responsible in executing integrated outbound marketing activities to build market presence and increase lead generation. Required to roll out processes to ensure the development, delivery, implementation, and successful results of marketing programs, monitor leads conversion and reporting campaigns outcomes for the targeted APAC region.

**Key Responsibilities**:

- Execute an integrated marketing plan that starts with a clear view of segmentation, alignment with sales strategy and a solid understanding of the market trends within specific product lines and customer market segments.
- Manage all elements for execution of events, webcasts, local communications and partner enablement initiatives to increase market presence and lead generation
- Source online media to promote the company’s events and support co-marketing activities.
- Support Marketing systems such as Salesforce, MailChimp, Eventbrite, Zoom and eCommerce automation
- Maintain reports on outbound activities and lead generation - Track lead flow and conversion rate and ensure the appropriate sales channels are following up quickly on marketing activities.
- Provide regular updates on regional plans, weekly activity calendar, results and ROI and advise on activities enhancement; analyse, discuss and obtain feedbacks from Sales and Marketing teams for improvement.

**Basic Qualifications**:

- Min. 1 year experience of field marketing, ideally within B2B or technology organisations
- Confident user of CRMs and marketing automation (knowledge of Salesforce, Pardot, Mailchimp, Zoom would be a plus)
- Meticulously organised with project management skills and the ability to multitask in a dynamic and fast-paced environment
- Team player with a positive attitude and a strong sense of ownership
- Strong written and verbal communication skills
- Desire to take initiative, be innovative and creatively solve problems
- A marketing degree, or formal marketing qualification is desirable
- Fresh graduates are welcome to apply

Benefits



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