Assistant Manager, Brand Marketing

5 days ago


Selayang, Malaysia Baba Products (M) Sdn. Bhd. Full time

**Manage the spices, masala mixes, and flour category portfolio and drive the category brand performance and penetration.**:

- **Develop the quarterly & yearly brand marketing campaign and activities to meet overall brand marketing plan objectives and drive the sales growth.**:

- **Execute and oversee the brand marketing campaign by working with agencies and/or with the internal marketing team within the dateline and budget across selected channels and touchpoints through offline/online platform.**:

- **Plan and manage the brand marketing campaign content and media buy offline and/or online to ensure the campaign effectiveness with excellent ROI.**:

- **Strategize and execute the brand communication plan supported by consumer insights, motivation, and needs.**:

- **Develop and execute the brand activation plan through consumer engagement activities via physical and/or digital to increase brand presence and engagement with the consumers.**:

- **Develop and implement digital marketing strategy and campaign across all platforms - web, social media, google, etc**:

- **Monitor, analyse and evaluate the product category and market studies, market trends, consumer behaviours and competitor activities to identify opportunities for the category.**:

- **Collaborate with cross-functional teams - Trade Marketing, Sales, Production, QA and Halal Affairs to ensure the brand marketing plan and objectives are delivered and met**:

- **Plan and manage brand marketing annual budget and expenditures.**:

- **Preparing and presenting quarterly and annual reports to management.**:

- **Perform any other related duties, responsibilities and/or ad-hoc task that may be assigned by Superior/Management from time to time.**

Pay: RM8,000.00 - RM12,000.00 per month

**Education**:

- Bachelor's (preferred)



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