Assistant Manager, Brand Marketing

2 weeks ago


Selayang Baru Utara, Selangor, Malaysia Baba Products (M) Sdn. Bhd. Full time

Manage the spices, masala mixes, and flour category portfolio and drive the category brand performance and penetration
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Develop the quarterly & yearly brand marketing campaign and activities to meet overall brand marketing plan objectives and drive the sales growth
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Execute and oversee the brand marketing campaign by working with agencies and/or with the internal marketing team within the dateline and budget across selected channels and touchpoints through offline/online platform
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Plan and manage the brand marketing campaign content and media buy offline and/or online to ensure the campaign effectiveness with excellent ROI
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Strategize and execute the brand communication plan supported by consumer insights, motivation, and needs
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Develop and execute the brand activation plan through consumer engagement activities via physical and/or digital to increase brand presence and engagement with the consumers
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Develop and implement digital marketing strategy and campaign across all platforms - web, social media, google, etc:

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Monitor, analyse and evaluate the product category and market studies, market trends, consumer behaviours and competitor activities to identify opportunities for the category
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Collaborate with cross-functional teams
Trade Marketing, Sales, Production, QA and Halal Affairs to ensure the brand marketing plan and objectives are delivered and met:-
Plan and manage brand marketing annual budget and expenditures
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Preparing and presenting quarterly and annual reports to management
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Perform any other related duties, responsibilities and/or ad-hoc task that may be assigned by Superior/Management from time to time.

Pay:
RM8, RM12,000.00 per month

Education:

  • Bachelor's (preferred)


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