B2b Marketing Manager, Marketing Strategy and

4 weeks ago

Kuala Lumpur, Malaysia HSBC Full time

**Some careers grow faster than others.**

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed.

We are currently seeking an experienced professional to join this team in the role of **B2B Marketing Manager, Marketing Strategy & Programmes**

**Principal Responsibilities**

HSBC are accelerating plans to transform, building on agility, innovation and customer centricity as we become a bank fit for the future. This role is part of the Global Marketing function. The function focuses on understanding present and future customer needs, identification of market opportunities, development and execution of marketing strategies, and programmes. The ultimate goal is to drive improvements in HSBC brand equity and contribute to customer growth, revenue growth, increase customer value and satisfaction in order to meet agreed objectives and key results.

**Responsibilities**:

- The primary accountability of this role is to develop marketing plans and programmes that deliver customer and business outcomes. This includes any, proposition development and go-to-market approach in support of driving customer acquisition, increase wallet share of existing customers and sales enablement through marketing tools.
- The role holder is accountable to the Senior Manager, Marketing, and is responsible for executing customer-focused marketing campaigns to support the objectives and ambitions of the Global Marketing strategy and plan, in turn driving B2B revenue targets.
- This role is part of the Global Marketing function focusing on supporting the strategic and revenue growth priorities in B2B, which is composed of two Global Businesses: Commercial Banking (CMB) and Global Banking and Markets and Securities Services (GB&MSS).
- The role holder will deliver this through unlocking market opportunities through insights, marketing science, data and analytics, creativity and innovation.
- The role holder must support achievement of the HSBC vision, values, goals and culture in personal behaviour, actions and decision making.
- Support AOP Plan development in line with stated business strategy.
- Develop and deliver marketing strategies and plans that create stand-out in the marketplace, support brand objectives and deliver return on investment
- Work with the Customer Insight team to ensure a deep understanding of customer needs through external research and internal data for B2B
- Use data and insights to support the development of customer led propositions, products and journeys.
- Work closely with business and Marketing partners to develop integrated Marketing strategies for Malaysia B2B
- Develop clear Marketing Briefs in support of business objectives
- Collaborate with key stakeholders to gain buy-in and ensure that strategies and solutions will be effectively delivered and measured by all areas of the business.
- Manage relationships on behalf of the Marketing Function for B2B stakeholders.
- Collaborate with Marketing colleagues and agency partners to build strategic, client-centric marketing solutions across the business

Requirements

**Requirements**:

- 5-7 year’s broad based business experience within a Financial Service based institution, or an innovative customer/service based institution.
- Have depth of both classical and contemporary channels
- Have a penchant for learning
- Understand the use of data and analytics in deriving customer value
- Be passionate about the customer and be obsessed with customer outcomes
- Degree level qualification in marketing and/or business studies preferred.
- Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
- Experience and evidence of working within teams over multiple sites in a highly matrixed organization.
- Proven understanding of customer insights and their role in marketing strategy development and delivery as well as marketing communications development.
- Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
- Ability to think innovatively, shaping and communicating new concepts.
- Ability to bring key stakeholders and Functional colleagues with them as marketing strategies and plans are developed.
- Ability to distil complex business and customer environment into simple, strategically sound and insight led stories.

**O

  • Marketing Strategy Lead

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Goldlife Marketing Full time

    Job OverviewWe are seeking a highly skilled Marketing Strategy Lead to develop and execute comprehensive marketing plans that drive business growth across retail and online channels.This role will focus on building the business by driving brand awareness, customer engagement, and sales growth through strategic marketing initiatives.

  • B2b Marketing Manager

    5 days ago

    Kuala Lumpur, Malaysia Vodus Research Sdn Bhd Full time

    **Job description**: - Recruit merchants to sell on an ecommerce platform - Design and execute B2B marketing and advertising campaigns to attract merchants - Manage a team to provide merchants support and training in using ecommerce dashboard **Requirement**: - Minimum 3 years of experience in the field of B2B marketing - Experienced in relationship...

  • Marketing Manager

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Goldlife Marketing Full time

    About Us:MEIKO, a leading brand under Goldlife Marketing Sdn Bhd, is a rapidly growing company in the health and wellness industry. We are committed to providing high-quality, innovative products that enhance well-being and improve the quality of life for our customers.Role Overview:We are looking for a Marketing Manager with a strategic mindset and strong...

  • B2B Marketing Officer

    3 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Industry Platform Full time

    ASEAN Innovation Business Platform (AIBP) is a business unit of Industry Platform where we are passionate about empowering businesses across Southeast Asia to embrace innovation and technology. Our mission is to drive digital transformation by providing insights, promoting innovation, and creating impactful connections. As a Marketing Officer, you'll play a...

  • B2B Marketing Copywriter

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Helmsman Quality and Technology Services Company Ltd. Full time

    About the RoleWe are looking for a highly skilled Content Creation Specialist to join our team and help us elevate our brand's content to new heights.As a key member of our marketing team, you will be responsible for creating high-quality content across various platforms, including websites, blogs, email, social media, and more.You will work closely with...

  • Marketing Strategy Manager

    20 hours ago

    Kuala Lumpur, Kuala Lumpur, Malaysia iPiD Full time

    Job DescriptionWe are seeking a seasoned Marketing Strategy Manager to join our expanding team at iPiD. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans that drive engagement and lead generation.Content Strategy: Develop a comprehensive content strategy that showcases our Know Your...

  • Marketing Executive

    2 days ago

    Kuala Lumpur, Malaysia Agensi Pekerjaan Ideal Reliance Sdn Bhd Full time

    **DETAILS**: - Location: Kuala Lumpur - Contract Duration: 12 months - Working Hour: Monday to Friday, 9.00 am to 6.00 pm - Offered Salary: Up to RM 4,500 **JOB PURPOSE**: - This position is designed to help develop and implement effective brand-building strategies across multiple touch points. - To reach out to our target audience and increase brand...

  • B2B Marketing Executive

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Talent Outsource Sdn Bhd Full time

    The Marketing Specialist role at Talent Outsource Sdn Bhd involves creating and executing marketing strategies to promote our outsourcing solutions to companies in high-cost labor markets.The ideal candidate will have a strong background in marketing, with experience in developing and executing lead-generation campaigns.Responsibilities:Create and implement...

  • B2b Digital Marketing-thai Speaker

    3 weeks ago

    Kuala Lumpur, Malaysia growthfn Full time

    **Job Overview**: **Key Responsibilities**: - **Digital Strategy Development**: - Develop and implement comprehensive digital marketing strategies to reach and engage B2B audiences. - Align digital marketing initiatives with overall business objectives and sales goals. - **Lead Generation and Nurturing**: - Optimize lead generation funnels and track...

  • Marketing Strategy Lead

    3 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Hiredly X Full time

    Job OverviewHiredly X is seeking a skilled Marketing Strategy Lead to join our team. As a key member of our marketing department, you will play a vital role in developing and executing comprehensive marketing plans that drive business growth.About the RoleThis position involves leading cross-functional teams to create engaging content, manage digital...

  • ASEAN B2B Enterprise Marketing Manager

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia CloudFlare Full time

    Job OverviewAs a Cloudflare team member, you'll be part of a collaborative and fast-paced environment where no two days are ever the same. We're seeking a highly skilled and experienced ASEAN B2B Enterprise Marketing Manager who can help us grow our business in the region.The successful candidate will be responsible for creating and launching campaigns...

  • B2B Regional Marketing Manager

    3 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Businesslist Full time

    Key responsibilities of the Regional Marketing Manager include:Managing the product portfolio for the region, based on local market needs and global directionRecommending the nature and scope of current and future product lines by reviewing product specifications, driving new product ideas and championing product or packaging changesDetermining customers'...

  • Marketing Manager

    3 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Wen Ken Marketing (M) Sdn Bhd Full time

    Job summary:To devise and execute marketing strategies that boost brand visibility and sales. This role involves managing campaigns, conducting market research, aligning efforts with business goals, overseeing the marketing budget, and leading the marketing team. The position is primarily office-based.Responsibilities:Develop and implement marketing...

  • Junior Marketing Communications

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Eaglesview Marketing Full time

    Company DescriptionEaglesview Marketing just expanded its wing in Kuala Lumpur. We are an outsourced sales and marketing company with core values of Leadership, Integrity, Accountability, Passion, Diversity, and Quality. The company aims to be one of the largest and most progressive in the world, focusing on building people and making dreams happen for...

  • Marketing Automation Specialist

    4 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Marketing agency Full time

    We are looking for a talented Marketing Automation Specialist to join our team. In this role, you will be responsible for setting up, managing, and optimizing multi-channel CRM campaigns.Key Skills and Qualifications:2-4 years of experience in CRM, customer marketing, or lifecycle marketing.Proven expertise in marketing automation platforms (Salesforce,...

  • Junior Marketing Communications

    3 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Eaglesview Marketing Full time

    Get AI-powered advice on this job and more exclusive features.Eaglesview Marketing just expanded its wing in Kuala Lumpur. We are an outsourced sales and marketing company with core values of Leadership, Integrity, Accountability, Passion, Diversity, and Quality. The company aims to be one of the largest and most progressive in the world, focusing on...

  • Communications and Marketing Professional

    5 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Eaglesview Marketing Full time

    Welcome to Eaglesview MarketingWe are a leading outsourced sales and marketing company based in Kuala Lumpur, dedicated to delivering exceptional results through our commitment to leadership, integrity, accountability, passion, diversity, and quality.As a member of our team, you will have the opportunity to work with a talented group of professionals who...

  • Marketing Assistant

    1 week ago

    Kuala Lumpur, Malaysia GBR MARKETING SDN BHD Full time

    **Job Summary**: Responsible for developing and executing marketing communications strategies that effectively convey the value and benefits for products. Your role is critical in driving brand awareness, engagement, and sales. **Key Responsibilities: - ** - **Content Creation**: - Ensure that all content aligns with brand’s voice and messaging...

  • Marketing Specialist

    1 week ago

    Kuala Lumpur, Malaysia LVR Marketing Group Full time

    Responsibilities: - Identify and pursue new business opportunities - Build and maintain strong client relationships - Meet and exceed sales targets - Collaborate with the marketing team to develop effective strategies in term of sales face-to-face. - Analyze campaign performance and adjust strategies accordingly - Collaborate with cross-functional...

  • Customer Services B2B Sales + Digital Marketing

    3 weeks ago

    Kuala Lumpur, Malaysia Go-Get Data Consultancy Full time

    As a Customer Services B2B Sales + Digital Marketing Specialist, you will play a pivotal role in driving business growth and enhancing client satisfaction. Your primary responsibilities will include managing customer inquiries, nurturing client relationships, and implementing effective digital marketing campaigns to attract and retain B2B clients. **Key...