Marketing Strategy

4 months ago

Kuala Lumpur, Malaysia AIA Full time

FIND YOUR 'BETTER' AT AIA
- We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us._
- We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives._

If you believe in better, we’d love to hear from you.

About the Role
- Drive the development and execution of strategic Marketing initiatives that is aligned with the company’s strategic priorities and vision, increasing value to the company and its collaborators.
- Support Marketing with management reporting and business reviews requirements to support informed strategic business decisions.
- Support regulation, compliance and governance requirements for Marketing, including secretariat services for Product Development Committee (PDC) meetings.

What Makes This Opportunity Unique

Join AIA as a Marketing Strategy & Planning Principal and play a key role in our mission to craft a healthier future. Drive meaningful change, work with world-class teams, and implement initiatives to achieve our ambitious vision.
- Drive the development and execution of strategic Marketing plans that is aligned with the company’s strategic priorities and vision to support the growth and competitive advantage of the company.
- Conduct comprehensive market research, analysing trends, seeing opportunities and threats to gain valuable insights in the development of robust and effective strategic plans for prescribed target segments.
- Source ancillary services and features, both internally developed or obtained through external partnerships, that can further enhance existing and new products to support customer propositions developed, and develop a viable case, including the commercial terms.
- Drive the end-to-end execution of services and features within the company through collaboration with various teams across the organization.
- Define and track utilization and other important metrics as agreed with management, continuous obtain feedback on the quality of programme and lead any enhancements identified to further improve.
- Planning and managing budgets for critical initiatives.
- Support the preparation of Marketing’s management reporting and business reviews required to support strategic decision making process as well as support budget management / expense planning.

Minimum Job Requirements:

- Education background in Business Administration, Actuarial or Marketing.
- Minimum 8 or more years of relevant product development and management experience.
- Good command of English and Bahasa Malaysia (both written and spoken).
- Good communication, presentation and interpersonal skills.
- Ability to think strategically and implement methodically, possess good problem-solving and analytical skills.
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

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