Marketing Operations Executive
6 months ago
**Jobs Responsibilities**:
**Marketing Technology Management**:
- Oversee the selection, implementation, and optimization of marketing technology stack.
- Ensure seamless integration and functionality of marketing automation, CRM, and other relevant tools.
- Collaborate with tech team and vendors to troubleshoot and resolve technical issues.
**Data Management and Analysis**:
- Manage marketing databases, ensuring data accuracy, cleanliness, and compliance with data privacy regulations.
- Analyze marketing data to extract insights, measure campaign effectiveness, and identify areas for improvement.
- Implement data-driven strategies to enhance targeting and segmentation.
**Campaign Execution and Optimization**:
- Work closely with marketing teams to plan, execute, and optimize marketing campaigns.
- Establish and enforce campaign tracking and reporting standards.
- Provide insights for improving campaign performance through A/B testing and data analysis.
**Process Development and Documentation**:
- Develop, document, and optimize marketing processes and workflows.
- Ensure alignment between marketing processes and broader organizational goals.
- Implement best practices to increase operational efficiency and effectiveness.
**Cross-Functional Collaboration**:
- Collaborate with sales, finance, and other relevant teams to ensure alignment on marketing initiatives.
- Facilitate communication and collaboration between marketing and other departments.
- Act as a liaison between marketing and tech team for technical integrations and support.
**Budget Management**:
- Assist in the development and management of marketing budgets.
- Track expenses, provide financial insights, and optimize spending for maximum ROI.
- Work with finance teams to ensure accurate and timely reporting.
**Training and Development**:
- Train marketing teams on tools, processes, and best practices.
- Stay informed about industry trends and new technologies, providing recommendations for continuous improvement.
- Foster a culture of learning and innovation within the marketing operations team.
**Performance Metrics and Reporting**:
- Define and monitor key performance indicators (KPIs) for marketing operations.
- Generate regular reports for leadership, highlighting performance against goals.
- Provide recommendations for improvements based on data analysis.
**Minimum Requirements/Qualifications**:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in marketing operations or a related role.
- Strong understanding of marketing technology, automation, and analytics.(1 - 2 years of experience)
- Excellent analytical and problem-solving skills.
- Familiarity with CRM systems and data management best practices.
- Strong project management skills with attention to detail.
- Effective communication and collaboration skills.
**Job Types**: Full-time, Permanent, Fresh graduate
**Salary**: RM3,200.00 - RM4,500.00 per month
**Benefits**:
- Additional leave
- Flexible schedule
- Gym membership
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
- Work from home
Schedule:
- Day shift
Supplemental pay types:
- Commission pay
- Overtime pay
- Performance bonus
Ability to commute/relocate:
- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Diploma/Advanced Diploma (preferred)
**Experience**:
- Marketing Operations: 2 years (required)
- marketing technologies: 2 years (required)
- Marketing Analytical: 2 years (required)
**Language**:
- Bahasa (preferred)
- English (preferred)
- Mandarin (preferred)
License/Certification:
- Driving license (preferred)
- Driving (preferred)
Willingness to travel:
- 75% (preferred)
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