Marketing and Operations Executive

5 months ago


Kuala Lumpur, Malaysia ROYSTAR TRAVEL & TOURS SDN BHD Full time

**Key Responsibilities**:

- Develop marketing strategies in line with the overall business objectives.
- Manage and coordinate all marketing, advertising and promotional campaigns.
- Develop and implement integrated marketing campaigns and projects for new and existing products.
- Expand and develop marketing platforms including social media platforms.
- Monitor, review and report on all marketing activity and results.
- Oversee branding, advertising, and promotional campaigns.
- Be the main liaison with creative agency and media agencies in execution of the campaigns.
- Conduct market research and analysis to evaluate market potential, trends, brand awareness and competitive landscape development.
- Handling travel agents by conducting regular visits to build rapport in a professional and timely manner.
- Support agents with enquiries, product update, new promotions and handle FIT tour and MICE enquiries.
- Actively seek out and attend industry trade shows, conferences, and networking events to promote the company travel platform & services.
- Develop and deliver persuasive sales presentations to potential clients, showcasing the unique features and offerings of our company’s travel and tours products.
- Provide leadership, guidance, and mentorship to the sales team and front office, fostering a high-performance culture and ensuring individual and team targets are met.
- Collaborate with the team to create compelling sales collateral, promotional materials, and digital content to support sales efforts.
- Monitor and analyse sales data, market trends, and customer feedback to continuously optimize sales and business development strategies.

**Requirements**:

- Minimum of 2-3 years of experience in business development and marketing, preferably in the travel and tours industry.
- Proven track record of achieving and exceeding sales targets, driving revenue growth, and expanding market.
- Strong network of contacts within the travel and tours industry, including tour operators, travel agencies, and other potential business partners.
- Excellent communication and negotiation skills, with the ability to build and maintain relationships with key stakeholders.
- In-depth knowledge of the travel and tours industry, including market trends, customer preferences, and competitor analysis.
- Strategic mindset with the ability to identify market opportunities and develop effective business strategies.
- Proactive and self-motivated with a demonstrated ability to work independently and as part of a team.
- Willingness to travel domestically and internationally, as required.

**Benefits**:

- Opportunities for promotion
- Professional development

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Kuala Lumpur: Reliably commute or planning to relocate before starting work (required)


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