Country Brand Manager
6 months ago
Reporting to the Category Lead - Internal Medicine & Immunology and Inflammation, the CBM is accountable for developing brand and strategies for cardiovascular portfolio, including the end-to-end process of formulation and implementation of brand tactical plan (programs and supporting materials). The CBM owns the budget and execution of programs in accordance with strategic direction of portfolio leveraging on omnichannel approach. Part of the responsibilities, the CBM gathers and articulates HCPs and patient insights collaborating effectively with cross functional team members to execute strategic planning in different brand life cycle, in line with Pfizer’s purpose to drive patient access to treatment.
ROLE RESPONSIBILITIES
- Formulate and marketing strategies aligned with sales plan to achieve target within budget for mental health and cardiovascular portfolio including promotion and disease campaign.
- Develop SPICE Essence (brand plan) based on market intelligence, competitors’ activities and market information; execute with full accountability for excellence.
- Adopt global/regional marketing activity and communication for the best-fitting modules/content for localization of brand materials.
- Cross-functional brand leadership including sales, marketing, medical, access, legal, compliance, corporate affairs, regulatory, supply, communications, etc to ensure plans and programs are effectively executed.
- Partner with medical and training manager for field force capability training.
- Ensure implementation of omnichannel strategy to drive excellent customer engagement by leveraging on available resources or creation of new content.
- Operate independently within defined guidelines and comply with industry Code of Conduct and Country annex (SOP).
QUALIFICATIONS
- Strong track record of marketing experience (minimum 3 years) within the healthcare industry, pharmaceutical management roles, and experience in multi-channel/omnichannel marketing would be an added advantage.
- Bachelor's Degree or equivalent required, Master's degree preferred.
- Strategic and innovative thinker and able to anticipate future needs.
- Collaborative approach to matrix relationships to lead, develop and execute strategies with commercial and non-commercial functions internally is required.
- Have HCP/patient focused mindset with a broad understanding of healthcare, and pharmaceutical environment to shape market and brand strategies to meet HCPs/patients’ needs.
- Excellent verbal and written communications skills.
- Ability to persuade, negotiate or influence others without authority.
- Fluency in written and spoken English.
LI-PFE
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
LI-PFE
-
Country Brand Manager
7 months ago
Kuala Lumpur, Malaysia Pfizer Full timeJob Focus Develop brand strategy & implementation of various marketing programs (conventional and digital) for Pfizer’s Hospital brands with focus of Anti-infectives portfolio. Define and drive country specific therapeutic area (TA) and brand strategy, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned...
-
Country Brand Manager
6 months ago
Kuala Lumpur, Malaysia Pfizer Full timeThe Country Brand Manager is accountable for brand and portfolio strategies. This role requires the CBM to manage the end to end process of brand tactical plan and investment budget for advertising & promotion (A&P) aligned to country, regional and global model. The CBM is also accountable for the P&L of the brands in accordance with the company’s and...
-
Country Brand Manager
6 months ago
Kuala Lumpur, Malaysia Pfizer Full time**Job Description**: - The Country Brand Manager is accountable for brand and portfolio strategies. This role requires the CBM to manage the end to end process of brand tactical plan and investment budget for advertising & promotion (A&P) aligned to country, regional and global model. The CBM is also accountable for the P&L of the brands in accordance with...
-
Country Brand Lead
6 months ago
Kuala Lumpur, Malaysia Pfizer Full timeThe Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating expenses, and...
-
Country Brand Lead
6 months ago
Kuala Lumpur, Malaysia Pfizer Full timeThe Country Brand Lead (CBL) is a strategic role responsible for driving the growth and market presence of Pfizer's Specialty Care (HBU, RD) portfolio. The CBL will navigate the complexities of the healthcare system, leveraging Omnichannel and Pfizer's Modern Marketing strategies to achieve ambitious business objectives. The CBL is also tasked with...
-
Country Marketing Manager
6 months ago
Kuala Lumpur, Malaysia Qashier Full time**Responsibilities**: - CMM is a key country leadership team member with direct reporting to VP Marketing. - Key contributor of the performance trinity (Sales, Marketing, Customer Success) that supports the country MRR and GPV deliverables. - Fully accountable for marketing performance deliverables including new user acquisition, app download targets,...
-
Country Manager
6 months ago
Kuala Lumpur, Malaysia Charmelis Consulting Full timeOur client is a prominent global retail and consumer product manufacturing player dedicated to delivering high-quality products and exceptional customer experiences. With a strong presence in Malaysia, they seek an experienced Country Manager to lead our operations and drive omnichannel marketing strategies to further expand their market share and brand...
-
Accounting/hr Specialist
6 months ago
Kuala Lumpur, Malaysia Brand Catalyser Full time**Accounting/HR Specialist** **Position Type**:Full-time **Location**:Malaysia (Remotely) **Working Time**:Monday to Friday (9:00am - 5:30pm) **About Brand Catalyser** Brand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide...
-
Country Manager
8 months ago
Kuala Lumpur, Malaysia EBC Group Full timeProvide strategic leadership to the country team, aligning with the overall company objectives. - Develop and execute business plans that drive sustainable growth and profitability. - Collaborate with regional and global leadership to ensure consistent implementation of corporate strategies. - Oversees day-to-day operations, ensuring efficiency,...
-
Brand Manager
6 months ago
Kuala Lumpur, Malaysia JTI - Japan Tobacco International Full timeWe are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for **the consumers to choose from**. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are** free to be themselves**, and they are given the...
-
Country Talent
6 months ago
Kuala Lumpur, Malaysia LUXASIA Full timeLUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest...
-
Country General Manager
7 months ago
Kuala Lumpur, Malaysia Pan Pacific Hotels Group Full time**Malaysia** **PARKROYAL COLLECTION Kuala Lumpur** **Executive Office** **Job Grade**: Pan Pacific Hotels Group is a young and dynamic company comprising three well-established and trusted brands; Pan Pacific®, PARKROYAL COLLECTION® and PARKROYAL®. We have aggressive expansion plans and as such, we are looking for motivated and energetic people to be...
-
Country Manager
6 months ago
Kuala Lumpur, Malaysia JustMarkets Full time**JustMarkets **is a leading global CFD broker, committed to providing exceptional trading experiences for clients in over 190 countries. Since our start in 2012, we've focused on making customer satisfaction and transparency our top priorities, committed to revolutionising and innovating the trading industry. We aim to be the world's most customer-centric...
-
Social Media Specialist
7 months ago
Kuala Lumpur, Malaysia Brand Catalyser Full time_**We are looking for a passionate and creative social media specialist who are experienced in English copywriting and content writing to join our team working with the most exciting FMCG brands to bring the brand to the next level in the targeted market.**_ **Social Media Coordinator (Copywriting Focused)** **Brand Catalyser** Working Time: Full-time,...
-
Social Media Coordinator
6 months ago
Kuala Lumpur, Malaysia Brand Catalyser Full time_**We are looking for a passionate and creative social media coordinator who are experienced in English copywriting and content writing to join our team working with the most exciting FMCG brands to bring the brand to the next level in the targeted market.**_ **Social Media Coordinator (Copywriting Focused)** **Brand Catalyser** Working Time: Full-time,...
-
Country Manager
6 months ago
Kuala Lumpur, Malaysia JustMarkets Full time**JustMarkets** is a global multi-asset broker that has been shaping the industry since its founding in **2012.** With a presence in over 100 countries, **JustMarkets **is on a mission to create an enticing and transparent trading environment where individuals can unlock their full investment potential. **JustMarkets' **goal is to become the world's most...
-
Branding & Marketing Manager
6 months ago
Kuala Lumpur, Malaysia Yikon Genomics Full timeJob Responsibilities: 1.According to the company's strategic plan and the annual business goals, formulate specific global marketing plans, brand promotion plans etc. 2.Responsible for global brand promotion activities: planning and executing promotion activities, including but not limited to industry exhibitions, professional forums,industry meetings,...
-
Regional Country Manager
6 months ago
Kuala Lumpur, Malaysia Chiropractic First Group Full timeAs a Country Manager, you will be responsible for overseeing and managing all aspects of the company's operations within a specific country. This role requires a dynamic leader with a strategic mindset, strong business acumen, and the ability to drive growth and success in the local market. **Key Responsibilities**: **1. Strategic Planning**: - Develop and...
-
Country Manager Malaysia
6 months ago
Kuala Lumpur, Malaysia RateHawk Full timeWe are looking for an experienced **Country Manager Malaysia & Singapore** to join our international B2B brand RateHawk, develop our business and make the travel world better together! Job Responsibilities: - Daily team management to achieve planned financial results of the division; - Monitoring and analysis of staff KPI results; - Organization of search...
-
Sea Lead for Brand Shop
7 months ago
Kuala Lumpur, Malaysia Hewlett Packard Full timeThe **SEA lead for Brand shop & ESF Management** manage and coordinate for activities in countries across Southeast Asia devising strategy and Policies to drive differentiated Brand shop experience, building strong brand affinity and driving premium business while solving common and complex business/technical issues within established policies. Manages and...