Associate Director, Consumer Insights

2 weeks ago

Petaling Jaya, Malaysia NielsenIQ Full time

Working in this role, you will play a key role in the provision of strategic insight to our clients in the delivery of consumer research services by having a good understanding of their business issues and developing relevant consumer research solutions including integration across NIQ business units while building and maintaining strong client relationships.

RESPONSIBILITIES

**Business Development**
- Identify areas of business opportunity and growth for the responsible area
- Maintain and further foster relationships with current clients
- Develop plans to cross-sell and introduce new services to current clients
- Contribute to building the company’s positive image through participation in professional associations and industry conferences/seminars
- Participate in the development and launch of new services
- Contribute to the strategies and business plans for the growth of the business unit based on global and regional / sub-regional directions
- Provide continuous feedback on competitive activities within assigned clients

**Financial Management**
- Achieve revenue, profitability, quality, speed of delivery and productivity targets as well as other related business development objectives as assigned
- Ensure local business strategies are implemented according to regional / sub-regional directions in order to meet the financial and business objectives of the business unit
- Monitor the actual financial performance against budget/forecast and ensure the implementation of appropriate actions that will lead to the achievement of the financial targets
- Ensure proper pricing and contracts are completed and approved according to company’s policies and guidelines
- Manage the cost of jobs within present budget restrictions

**Client Servicing**
- Implement plans that will contribute to maximum client satisfaction and ensure continued profitable and business growth
- Ensure client service standards are implemented and enhanced as client expectations continue to evolve and change in the marketplace
- Ensure the implementation of Client Management Process for the assigned accounts and be able to add value to those key clients
- Manage the client servicing team with the primary responsibility of expanding our scope of influence with clients across a wider range of products and with greater depth of involvement
- Provide product solutions and benefits to client business issues/opportunities by developing strategic initiatives for each client
- Oversee the management and conduct of assigned research projects including preparation, approval, and delivery of proposals, reports, and presentations
- Foster relationships at all levels and functions of the client organization to identify opportunities for incremental product/solution sales
- Ensure team members are trained to handle client requirements
- Ensure adherence to the company policies on business conduct/ethics when servicing clients are being observed by the entire division

A LITTLE BIT ABOUT YOU
- High proficiency in all aspects of sales: prospecting, pipeline building, moving opportunities through the sales cycle; proposing, presenting and discussing solutions with C-level and other decision-makers.
- Demonstration of consultative/challenger consumer behaviors, ability to reframe and challenge the way clients view their businesses, sales and marketing spend. Ability to build enduring relationships with C-level executives - truly passionate relationship developer.
- Deep understanding of key client Personas, particularly within Customized/Marketing Intelligence, and ability to tailor a sales strategy accordingly.
- Excellent awareness of market and industry conditions and client business environment.
- Financial understanding (eg. P&L, EBITDA) and how this relates to business success.
- Equips and empowers teams to sell and service projects and achieve financial targets.

**Qualifications**
- University graduate, preferably in Statistics / Business / Marketing / Economics / Social Science or equivalent
- Minimum 9 years of working experience in research or marketing field
- Experience in Primary Quantitative Market Research with practical knowledge of research methodologies
- Strategic sales and business development competency
- Good client service skills and able to communicate and write effectively in** **English
- Expert knowledge of statistics, multivariate analysis, research techniques, and methodologies

**Additional Information**

**About NIQ**

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

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