Consumer Marketing Manager

3 weeks ago

Petaling Jaya, Malaysia Nestle Operational Services Worldwide SA Full time

**Position Snapshot**:
Company: Nestlé Malaysia
Full-time
Bachelor’s Degree

10+ years of experience

**Position Summary**:
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

**A day in the life of...**:

- Responsible for developing category & brand MBS vision and strategy
- Set long term strategic direction for category and brands via clear inspiring visions & brand essence aligned in the market and SBU
- Generate compelling consumer insight to develop winning brand portfolio / category strategies vs. competition
- Develop marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and develop action plans for the category & brands in line with business objectives
- Manage innovation & renovation based on consumer insights which includes identify opportunities, product conceptualizing, prepare and implement launch and post evaluation
- Creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions
- Monitor & analyse category/brand performance including competitive benchmarking
- Propose optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated

**What will make you successful...**:

- Graduate with 10 years experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill and leadership capabilities
- Demonstrable record of success in building portfolio of brands based on consumer insights
- Successfully led a team of direct reports

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