Consumer Marketing Manager

3 weeks ago

Petaling Jaya, Malaysia Philips Full time

**Job Title**: Consumer Marketing Manager - Malaysia

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

**In this role, you have the opportunity to make life better**

Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

**You are responsible for**
- Build, execute and drive local marketing calendar (incl. promotion) built on ASEAN LMAP
- P&L management incl. revenue and margin management, A&P
- Drive and manage price realization with optimal (pricing/non-pricing) promotion plan
- Drive adaptation (incl. translation) of marketing content/asset and development of any local content creation (influencers, PR) for respective country
- Represent the voice of local consumer/customer of respective countries
- Provide local insights about competition and trends
- Lead local specific cross category initiatives
- Activate BU marketing campaigns, in partnership with TSM and DMEC
- Validate and execute channel/distribution strategy (with country sales team)
- Country level A&P - cross cat initiatives
- Drives adaptation of global/localised content (including translation) and local content creation (influencers, PR, etc), to ensure successful launch for new products/services/solutions in the market in collaboration with the Digital Business Consumer Leader and Trade Shopper Marketing Leader
- Contributes actively to the development of new business models and new channels in collaboration with the Sales Leader (who leads)

**To succeed in this role, you’ll need a customer-first attitude and the following**
- At least 5 years of experience in FMCG or Retail industry
- Good interpersonal and communication skill with ability to foster long-term relationships with stakeholders
- Commercially savvy with entrepreneurial and consumer centric mindset
- Self-motivated and results-oriented mindset
- Good organizational skills and the ability to work in a team
- Self-starter and agile in pushing oneself to master other forms of marketing strategies (digital, social media & ecommerce)
- Proactive, enthusiastic and passionate in making a difference in our industry through creative and exciting ideas

**How we work at Philips**

There are three core ways that define our ways of working - embracing flexibility, being at our best, and impactful collaboration. We believe this enables us to deliver an outstanding experience to our customers and create the best place to work for people who share our passion.

We know just how important direct interactions are and work is more engaging when we are more frequently face-to-face, and that we experience better collaboration which drives innovation. While we have many different types of roles across Philips most require a combination of in-person collaboration with colleagues and partners, usually at a Philips location, and individual focus time, which can be done remotely.

**Why should you join Philips?**

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

Visit our careers website to explore what it’s like working at Philips, read stories from our employee blog, find information about our recruitment process and answers to some frequently asked questions.

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