Pd Channel Engagement

5 months ago

Kuala Lumpur, Malaysia AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._

So if you believe in inspiring a better future, read on.

About the Role

To be part of the PD Channel Engagement, Performance & Transformation team and support pivotal initiatives across Partnership Distribution channels to drive long term business growth.
- Work with partners to implement customer segmentation strategies, and tailor marketing efforts across partner’s different marketing channels to enhance the visibility and performance of bancassurance products.
- Promote repurchase behaviour among existing customers through personalised communication and tailored remarketing campaigns.
- Provide insights on banca leads referral & conversion activities and work with sales teams to identify gaps & opportunities.
- Conduct regular performance evaluations of marketing campaigns, providing insights and adjusting strategies as needed to meet or exceed targets.
- Collaborate with data analytics teams to gather and interpret customer insights, contributing to data-driven decision-making processes.
- Organise PBB-AIA events, including the annual business kick-off & customer events.
- Manage the digital insurance platform, including working with bank partner to drive traffic to the platform, tailor marketing communication & ultimately drives sales conversion.
- Manage the marketing budget and resources and ensure that the marketing objectives and goals are met.
- Stay abreast of industry trends, regulatory changes, and emerging technologies to ensure the bancassurance marketing strategy remains innovative and compliant.
- Performs other responsibilities and duties periodically assigned by superiors to meet job requirements.

Job Requirements:

- Tertiary Education in any field preferably in finance / marketing / business administration. Insurance or investment qualification will be an added advantage.
- At least 7 years working experience, of which at least 5 years experience in banking and financial services industry.
- Validated experience in channel marketing, content development or similar role in a digital marketing environment.
- Strong analytical skills, deductive reasoning, problem solving and critical thinking skills.
- Strong customer focus with the ability to quickly build strong relationships within and out of the organization.
- Strong influencing skills.
- Strong written, verbal communication skills and presentation skills.
- Result driven, self-motivated and ability to work in a stressful and exciting environment.
- Able to work independently with mínimal guidance and monitoring.
- Proficient in Microsoft Office Software (Word, Excel, Power Point).
- Takes initiative to improve current state of things and adaptable to embrace new changes.
- Able to collaborate with other teams to drive positive outcomes.
- Project management skills and ability to manage multiple priorities.
- Proficient in using digital marketing tools and software.
- Most importantly, have a passion for marketing.
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

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