Manager, Commercial Marketing

3 weeks ago


Kuala Lumpur, Malaysia Malaysia Airlines Full time

**Reports To**:
Head Marketing, Communications and Partnership

**Role Purpose**:
As the Commercial Marketing Manager, you will have strong focus on commercial excellence and marketing execution. You will be responsible for the international and regional marketing strategies and tactical execution of marketing plans. Serving to support the Head of Marketing, Communications and Partnership in all commercial marketing related projects. You will collaboratively engage and support a network of internal and external stakeholders and functional teams e.g. internal stakeholders including commercial revenue and sales, digital solutions, legal, finance, procurement; Tourism related association and commercial partners. You will assist in executing the regional and local go to market strategy and marketing channel mix. Supports the sales group with necessary go to marketing information and implementation. In addition, you will execute the demand generation activities working cross-functionally with sister companies

**Key Accountability**:

- Lead & develop effective and efficient Malaysia Airlines brand and commercial marketing plans across online and offline channels globally.
- Work closely with Creative team in driving brand awareness and brand stickiness: Position Malaysia Airlines in a fiercely competitive environment to make the brand locally relevant and loved and increased engagement from customers.
- Global Campaign Management: Lead the development, management, and execution of global campaigns, working closely with internal corporate communications, creative and media agencies, internal sales, operation team, and HQ to develop trackable, measurable integrated communication projects.
- Event & Activation: Lead the development of local events and provide support & guidance for the global markets event & activation.
- Partnership: Build strategic long-term partnerships to increase IBE penetration and database acquisitions
- Retention: Create local retention activities to retain existing customers.
- Collaboration: Work closely with the sales team to develop marketing campaigns tactical for effective lead revenue generation.
- Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.

**Qualification & Experience**:

- Degree in Marketing, Business Management or a related field would be preferable.
- Must have good literacy and understanding of marketing as whole.
- Minimum 5 years experience in Airlines business & managing a team
- Familiarity with Digital Marketing ads, platforms and campaign execution is a plus
- Experience in the communications field, advertising, public relations and/or digital is an advantage

**Skills & Knowledge**:

- Strong problem-solving skills to structure and conduct analysis and to drive robust decisions
- Excellent leadership skills, Team-oriented; professional and collaborative attitude.
- People who valued teamwork, analytical and focus on problem solving.
- Able to provide strategic, tactical, and analytic direction to initiatives to help market the products & services



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