Customer Propositions Marketing, Principal
8 months ago
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._
So if you believe in inspiring a better future, read on.
About the Role
Collaborate with the respective Marketing and sales Teams in developing propositions concept/idea, explore sales opportunities, plan for product launches, campaigns, post-launch and on-going product marketing & activation support.- Work with the Proposition and sales teams to closely work on product performance, strategize and implement activation programs and activities to meet the targeted sales number.- Continuously engage the Distributors to capture on-ground feedback, conduct focus groups discussions and provide support by developing marketing contents and sales tools to support them in marketing the propositions.
- Responsible for engagements with key collaborators; i.e. distribution channels, life planners & bank partners to gather product feedback, understand their needs, as well as plan and implement the key actions to support the product agreement.
- Plan, craft [proposition and brand team-art work & copy write], and supervise closely a timely roll-out of the agreed sales tools [iCari materials] to support the identified product(s).
- Ensure the understanding and better agreement from the distributors on the sales tools developed.
- Work with Product & Proposition Team Lead to improve the existing marketing materials or the sales tools as needed to improve the efficiency of the materials.
- Responsible to capture market intelligence, perform product competitive analysis, craft the product materials and share it with the distribution teams to help support sales.
- Provide ideas/inputs pertaining to products, product concepts, market trends, for new products/product improvement consideration.
Job Requirements:
- Education in Actuarial Science (highly preferred) or Marketing.
- Preferably with minimum 8 years of relevant working experience in the insurance industry, combination of product development, product marketing, channel marketing and training.
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._
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