Revenue Growth Management

4 weeks ago


Remote, Malaysia Mondelēz International Full time

**Context to RGM**:Revenue Growth Management (RGM) at Mondelez is a key organizational priority to drive superior, healthy growth over the long-term. It is acknowledged as a critical capability in building competitive advantage.

RGM is focused on category and consumption expansion balancing top & bottom-line growth via a sustainable & holistic multi-year, multi-lever approach that is beneficial to consumers, shoppers, retailers and Mondelez. At its heart it is analytically driven and centers on a total portfolio approach to winning in consumer occasions, channel shopping missions and retailer execution plans.

Specifically, RGM has 4 objectives:

- to increase value realization
- to support consumption & share growth
- to drive profitable distribution & assortment outcomes
- to improve investment returns

and can be delivered through a combination of:

- Strategic Pricing Plans
- Active Mix Management of SKUs & Channel/Customer
- Price Pack Architecture Development
- Promotional & Trade Terms Optimization

**Purpose of this role**:
This position (reporting to the Director RGM, AMEA) is critical to supporting & facilitating organizational capability in RGM and driving superior healthy growth across the Asia, Middle East & Africa (AMEA) region (spanning some 20+ markets). Specifically, this role should:
Support deployment & execution of the AMEA regional ambition, approach & strategic roadmap for RGM Facilitate & co-ordinate with Markets to activate RGM-led growth opportunities Action governance & reporting requirements associated with protocols & the commercial planning process Update & maintain RGM ‘toolkit’ including training programs & playbooks to support Market usage Represent RGM for AMEA in key projects and work streams as identified & aligned within RGM calendar

**Key Accountabilities**:
Support deployment & execution of the AMEA regional ambition, approach & strategic roadmap for RGM:

- Support deployment & facilitation of AMEA activities in alignment with defined ambition & road map
- Support BU/Market specific initiatives & activations to ensure alignment with AMEA objectives

Facilitate & co-ordinate with Markets to activate RGM led growth opportunities:

- Execute & facilitate deployment of Advanced RGM training materials to all AMEA markets (playbooks, tools & methodologies), including localization of material where necessary
- Support / lead RGM project deep dives or ‘sprints’ across prioritized markets to unlock growth opportunities and prioritize executional plans

Action governance & reporting requirements associated with protocols & commercial planning process:

- Deployment of AC templates, trackers and supporting materials; Communicate with, educate & support markets on population of required outputs
- Facilitate regional governance of RGM - including Price protocols, TFSO and agreed KPI delivery
- Manage requirements for in-year drumbeats, including calendar management, sufficiency planning, template deployment & education of front line market teams on execution requirements

Update & maintain RGM ‘toolkit’ including training programs & playbooks to support Market usage:

- Support / facilitate sharing of best practice RGM initiatives across AMEA markets
- Own & update lever based playbooks and training materials in alignment with AMEA needs/progression
- Own & update localized training materials; support deployment of global capability programs

Represent RGM for AMEA in key projects and work streams as identified & aligned within RGM calendar:
Directly support of RGM Director, BU’s & Markets with work tracks & ad-hoc projects as required

**Knowledge**:

- RGM Domain knowledge
- Understanding of Industry, categories, and key markets
- Quantitative and qualitative analysis and communication skills required.

**Technical / Work-based Skills**:

- Ability to effectively plan, prioritize, execute and follow-up in a timely manner and anticipate problems and roadblocks.
- Strong demonstration of analytical skills & ability to translate directly to insight & action

**General Skills / Attributes**:

- Strong communication skills
- Strong influencing & engagement skills
- Understanding of consumer, shopper, and customer

**Qualifications**:

- University Degree qualified preferably in Commerce, Marketing, or related discipline (e.g. Finance)

**Experience**:

- 5+ years’ experience in commercial FMCG roles
- Prior experience in planning and revenue management
- Direct experience in RGM preferable, in AMEA or similar market dynamics
- Demonstrated ability to manage a strong communication & influencing role
- Understanding of full P&L & associated levers

Business Unit Summary
- Headquartered in Singapore, Mondelēz International’s Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Phili



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