Regional Manager, Marketing Automation

2 days ago


Petaling Jaya, Malaysia Grab Full time

**Job Description**:
**Get to know the Role**:
**The day-to-day activities**:

- Research feasibility and implementation of new marketing channels
- Internal SME for any platform-related questions
- Review accuracy in communications, including copy, product and T&C
- Robust testing of digital campaigns across multiple platforms to maintain a high level of quality assurance
- Act as an internal champion for teams regarding platform roadmap capabilities
- Partner with lifecycle managers and analytics to build best in class automation across all stages of a lifecycle
- Champion & execute personalisation and 1:1 communications approach
- Development of collaborative working relationships and support from key stakeholders to ensure seamless execution of initiatives
- Communicate opportunities based on observations to drive incremental customer LTV
- Always customer-centric in mind

**The must-haves**:

- Degree in Computer Science or Engineering
- Understands and have prior experience or exposure with CRM or Database management
- Hands-on experience with actual build/development and deployment of lifecycle automation (i.e. Salesforce Marketing Cloud, Pardot, Responsys, Adobe, Eloqua, etc.)
- Understanding of database management and data visualisation platforms. Especially Understanding of SQL ability to read, write and optimize advanced SQL queries
- Strong problem solving/troubleshooting methodology & skills
- Professionalism and experience working with various internal stakeholders & teams
- Can conform to shifting priorities & timelines
- Self-starter with a can-do attitude and a strong eye for detail
- Must be able to multitask to meet deadlines while maintaining the high quality of work
- Proven experience to lead the design, development, test, and launch of complex lifecycle campaigns
- Professionally proficient in English and in-country native language


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