Marketing Operations Specialist

3 months ago

Kuala Lumpur, Malaysia Teleport Full time

**A DAY IN A LIFE**

As a start-up, you can expect your days to be pretty varied. Multitasking is normal, and sometimes, your skills or natural talents will be leveraged to support other business priorities.

As part of the Marketing Planner and Operations team, You will be the driver and lynchpin of all marketing initiatives. You will be responsible for overseeing and optimizing our marketing operations to drive efficiency and effectiveness. This role will play a crucial part in streamlining processes, ensuring seamless collaboration between marketing and other departments, as well as between regional and country-level marketing teams. That said, the bulk of your working hours should involve you having to:
Project Planning and Execution
- Develop clear project plans for trade shows, events, activations, video/photo shoots, ensuring alignment with business targets.
- Coordinate logistics and execution, collaborating with relevant teams, vendors, and international counterparts.

Process Optimization
- Streamline processes for efficient collaboration with other departments and other country’s teams, updating and creating procedures as necessary.
- Manage and oversee the shared task management tool (Notion or otherwise) for the marketing team.
- As part of the Marketing Operations team, conduct training and change management where necessary on processes and improvements.
- Update and maintain the group marketing calendar, Notion pages/cards, and shared folders, ensuring accessibility for stakeholders.
- Monitor and track group marketing spend to stay within the allocated budget.

Strategic Budget Planning:

- Develop and implement strategic budget plans for marketing initiatives, ensuring optimal allocation of resources across various channels.
- Collaborate with cross-functional teams to establish budgetary guidelines, track expenditures, and analyze financial performance against marketing goals.
- Identify cost-saving opportunities and efficiency improvements while maintaining high-quality campaign execution.

Campaign Management
- Efficiently manage all marketing campaigns, ensuring alignment with business goals at a group level.
- Data management and reporting for all campaigns and sustenance initiatives to ensure we are in track to our goals.

Operational Management
- Handle operational needs for the marketing team, including physical materials, merchandise management, logistics, procurement, and payments.
- Assist in budget management of marketing’s budget and spend
- Marketing research, where needed for us to continually keep up with the market and trends.

Cross-Functional Collaboration
- Collaborate with cross-functional marketing teams (Demand Generation, Customer Experience, Content Marketing, Brand & Creative, and PR & Comms) to understand objectives, strategy, tasks and timelines that are essential and drive the delivery of those tasks.
- Partner with departments such as legal, procurement, finance, and customer care for cross-functional operational processes and issues.

International Liaison
- Act as a liaison between the regional marketing team and each country's business or marketing representatives, fostering communication for consistent global marketing strategies.

At the onset, you may be culture-shocked working in AirAsia and with the Teleport team. To help you adapt better, we would like to share our beliefs on leadership. Put simply, you are a leader, we all are leaders and good leaders:

- Roll up their sleeves as needed, and never delegate work that one would not be willing to do themselves
- Do what is needed to get things done, as they believe speed is more important than anything else to effect change
- Over-communicate, particularly as they are all quite autonomous
- Take care of our staff, and treat them as they would want to be treated
- Are rigid on goals, but flexible on the details

**Requirements**:
**SKILLS**

These are minimum-requirement skills and a ‘must-have’ for the role:

- Language Skills: proficient in English.
- Must be able to multitask and work well under pressure
- Ability to meet deadlines and adapt quickly to changes
- Excellent verbal and written communication skills
- Independent and requires mínimal supervision
- Meticulous, structured and self-driven
- Good to great people skills are needed for this role to be able to effective liase with multiple stakeholders.
- An excellent communicator
- Detailed oriented and thoughtfulness that are translated in the deliveries of your work
- People person and team player
- Resourcefulness in finding solutions

**QUALIFICATIONS & EXPERIENCE**
- Degree in Marketing, Mass Communications, Advertising or Media, preferred.
- A minimum of 3 years experience in similar roles in a communications agency or marketing divisions.

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