Sales Force Effectiveness Manager

6 months ago


Petaling Jaya, Malaysia Abbott Laboratories Full time

**ROLE DESCRIPTION**
- Optimizes sales force efficiency and effectiveness through the development, delivery, and implementation of SFE activities across brands.
- This includes the integration, monitoring and analysis of performance data, sales activities, and other support recommendations via the sales management team to achieve optimal levels of performance (and results).
- Drives programming related to Sizing & structure, Territory design, alignment, Account management, segmentation, and targeting.
- Integrate ethical, trade and CRM to develop SFE programs that drive business needs and support sales strategy in collaboration with cross-functional leadership and stakeholders
- Evaluate and track sales force activities across all platforms (SFA and digital/remote); generate insights, inform reporting (with MIS/SFA), and monitor results against needs of key stakeholders, implementing corrective actions when gaps are identified
- Design and deploy segmentation and targeting through the integration of appropriate data (leveraging digital data), adapting to customer mix, optimal call load and geographical needs by brand/team
- Proactively assess and make recommendations in support of sales force development, supporting cross-functional collaboration and initiating development activities through the training team and other support functions
- Collaborate with other functions to develop transparent, systematic and automatic tools to provide in-depth analytics and measurements, integrating insights across all platforms, to ensure standards are realistically set for all programs (including reports and dashboards)
- Act in alignment with compliance and regulatory expectations

**BUSINESS OUTCOMES**
- Optimal sales force structure, size and deployment; territory design, alignment, segmentation and targeting with cross-regional alignment to brand/channel strategy
- Accurate real-time tracking of KPIs and metrics for digital/remote & F2F engagements
- Customized programs by brand/channel to address unique opportunities and drive business results
- Data integration across platforms to reflect end-to-end customer engagement and business results - Incentivised sales force for optimal efficiency and drive productivity

**KEY BUSINESS CHALLENGES**
- Varying levels of digital and analytic knowledge/skill across the organization
- Diversity & complexity of stakeholder influence and alignment cross-functionally and cross-regionally
- Securing appropriate, reliable sales analytics (difficult-to-measure activities, non-compliance) & from multiple platforms (not originally designed together)
- Identifying and implementing the right processes for both current and future/anticipated business needs/trends/opportunities, in a rapidly evolving and digitized healthcare environment

**KEY SUCCESS FACTORS**
- Strong understanding of HCP sales environment & digital literacy with a systems-thinking approach to integrating digital as a core component of strategy
- Effective negotiation and collaboration with stakeholders, managing differing priorities, styles, etc.
- Strong data management & analytics expertise; ability to translate data into behavior for non-experts
- Knowledge of salesforce automation and ability to translate desired results into appropriate processes
- Relationship building and social savvy


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