Manager - M&c (Business Campaign & Analytics)

7 months ago


Kuala Lumpur, Malaysia Hong Leong Bank Full time

Manager - M&C (Business Campaign & Analytics)

**If you are looking to excel and make a difference, take a closer look at us...**

**Functional (job responsibilities)**
- Lead a team of analysts to produce end-to-end business campaigns, from campaign proposal to fulfilment & monitoring, with every proposal tying back to a main objective of producing variations in customer journeys based on analytical findings on each customer.
- Robust understanding in advanced analytics & statistics, with the aim to facilitate a productive working relationship with the Data Science Lab, and subsequently translate technical & rigorous analytical findings to non-technical stakeholders - effectively bridging barriers between technical data scientists and business lines.
- Effectively communicate & visualise data-driven insights with bank-wide stakeholders, providing guidance on how to formulate effective and engaging campaign journeys that include every possible customer touchpoint across different channels.
- Provide weekly & monthly review on effective campaign mechanics, shifting consumer trends, market movements - in order to unlock organic growth, including but not limited to up-selling & cross-selling opportunities in each customer journey.
- Work with cross-functional departments to enhance existing & future analytics tools & platforms, balancing stakeholder needs with data accuracy/integrity to ensure business value in every initiative.
- Identify inefficient marketing strategies & propose solutions to turn traditional campaigns into always-on customer journeys with real-time data tracking, in order to reach an objective where segmentation analysis can be granularized into one single customer (Segment of One marketing).

Supervise the execution, monitoring, and measurement of marketing campaigns in relation to bank-wide targets.

**Build the team**:

- Determine what roles are needed for the business. Attract, source, and select based on a main objective of transforming the team into a highly capable analytics unit, that consistently generates actionable insights.
- Groom & upskill talent and develop a career roadmap for each analyst, ensuring that the team is consistently on an upward trajectory towards a data-driven future.

**Manage the team**:

- Upskill & maintain stability in a team that is aligned to - and focused towards - projects with the highest business impact.
- Drive accountability with a clear effort/reward system without prejudice. Step in to manage stakeholders as and when required, while ensuring that team members are also capable to manage cross-functional stakeholders themselves when faced with temporary operational gaps.
- Lead by example by establishing a positive and healthy working environment.

**Guide the Team**:

- Guide the team on customer journey development, creation, and validation of unique insights, dive deeper into key campaign drivers, consumer behaviour, market segmentation, to ensure an effective campaign output.
- Provide thought leadership on how to review campaign proposals for business value, contrasting effort and time spent, and tying back to an overarching objective of always-on customer journey.

Provide value-added recommendations and suggestions during the campaign consultation phase and how to interpret campaign performance, draw conclusions that are actionable and insightful.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

Job ID JR0000017015



  • Kuala Lumpur, Malaysia Hong Leong Bank Full time

    If you are looking to excel and make a difference, take a closer look at us Functional _(job responsibilities)_ - Act as the key analytics partner to business to understand and evaluate business problems by conducting discussion sessions with product managers and gather data and requirements, and define a solution. - Perform in depth investigation via...


  • Kuala Lumpur, Malaysia Hong Leong Bank Full time

    Manager - Business Campaign & Analytics **If you are looking to excel and make a difference, take a closer look at us...** **Overview** Hong Leong Bank is undergoing a transformation journey where our products & services will be driven by an AI/ML strategy. Communications with our customers are contextual, relevant, and engaging. This role **Functional...

  • Manager - M&c

    9 months ago


    Kuala Lumpur, Malaysia Hong Leong Bank Full time

    If you are looking to excel and make a difference, take a closer look at us Functional _(job responsibilities)_ - Lead a team of analysts to produce end-to-end business campaigns, from campaign proposal to fulfilment & monitoring, with every proposal tying back to a main objective of producing variations in customer journeys based on analytical findings on...


  • Kuala Lumpur, Malaysia Hong Leong Bank Full time

    If you are looking to excel and make a difference, take a closer look at us Overview - Functional (Job Responsibilities) - Act as the key analytics partner to business to understand and evaluate business problems by conducting discussion sessions with product managers and gather data and requirements, and define a solution. - Perform in depth investigation...

  • Support L2

    4 months ago


    Kuala Lumpur, Malaysia Mindmap Full time

    Security Firewall **1** Japanese Security **1** **1** Japanese Security AMP **1** **Job Type**: Permanent Schedule: - Day shift


  • Kuala Lumpur, Malaysia Rockwell Automation Full time

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...


  • Kuala Lumpur, Malaysia Rockwell Automation Full time

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Sustainability Officer

    7 months ago


    Kuala Lumpur, Malaysia Hunters International Sdn Bhd Full time

    **About the company:** Our client diversified its operations from local supply and export of crude and refined oils into contract manufacturing arrangements in sectors which include biofuels, oleochemicals, speciality fats and animal nutrition and is looking for someone dynamic and dedicated to coordinate operations. **Responsibilities**: - To...

  • Campaigns Manager

    7 months ago


    Kuala Lumpur, Malaysia ShopBack Full time

    **Responsibilities**: - Develop, manage, and execute effective campaign strategies across multiple channels (CRM, website, ShopBack app, Paid initiatives, etc.) to drive customer acquisition and retention - Understand and utilize relevant data and analytics to gain insights on campaign performance - Engage and collaborate effectively with cross functional...

  • HR M&a

    7 months ago


    Kuala Lumpur, Malaysia BASF Asia-Pacific Service Centre Sdn. Bhd. Full time

    **_Do you want to work with passionate teams, providing excellent business and digital services to the Asia Pacific region? _** **_Do you want an open, supportive, and caring working environment?_** **_ Do you view your development needs seriously as we do?_** **_ If YES, then take your career to the #NextLevel with BASF !_** **Objectives of the...

  • Team Lead

    6 months ago


    Kuala Lumpur, Malaysia Hong Leong Bank Full time

    If you are looking to excel and make a difference, take a closer look at us Job Purpose Summary: Functional Job Responsibilities: - Lead a team of analysts to produce end-to-end business campaigns, from campaign proposal to fulfilment & monitoring, with every proposal tying back to a main objective of producing variations in customer journeys based on...

  • R&c Monitoring

    7 months ago


    Kuala Lumpur, Malaysia abrdn plc Full time

    R&C Monitoring & Oversight Consultant **R&C Monitoring & Oversight Consultant** **OVERVIEW OF ROLE** The role-holder will be a member of abrdn's Monitoring & Oversight (M&O) unit which sits within the Risk and Compliance function. The M&O unit has responsibility for delivering a programme of reviews of regulatory compliance and control in various aspects...

  • Regional C&b Manager

    7 months ago


    Kuala Lumpur, Malaysia BASF Services (Malaysia) Sdn. Bhd. Full time

    We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future. We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress. Not only your performance but also your personality matter to us, regardless of gender, age,...


  • Kuala Lumpur, Malaysia Prudential plc Full time

    Manager, Campaign Management Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the...


  • Kuala Lumpur, Malaysia HSBC Full time

    **Some careers grow faster than others.** If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you...


  • Kuala Lumpur, Malaysia Prudential plc Full time

    Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support...


  • Kuala Lumpur, Malaysia AXIATA DIGITAL & ANALYTICS Full time

    Good day! This is an opportunity to begin your professional journey with ADA, who is currently looking for a Performance Marketing (AdOps) intern! Our internship program will provide you with the skills and experience you will need to kick start your career in the realms of advertising, data, and analytics. **What will you do?** - Learning to set up and...

  • Snr Campaign Analyst

    7 hours ago


    Kuala Lumpur, Malaysia RHB Banking Group Full time

    Description Provide advisory and support to respective business team to design, build, test & validate, execute, and track campaigns based on business use cases to generate campaign leads for monetization. Leadership: - To drive MCCM (UNICA) implementation and adoption for on-going technology and process improvements to enhance capabilities for...


  • Kuala Lumpur, Malaysia ZALORA SOUTH EAST ASIA PTE LTD Full time

    **Responsibilities**: - Lead the Campaigns team in the strategy, conceptualization, development and execution of a series of integrated, multi-channel marketing campaigns to drive engagement and achieve sales targets while ensuring proper delegation of projects - Plan the onsite campaign calendar based on major events, trends/themes, seasonality,...


  • Kuala Lumpur, Malaysia HSBC Full time

    -Job description **Some careers open more doors than others.** If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you...