Manager, Digital Customer Engagement

6 months ago


Kuala Lumpur, Malaysia Hong Leong Bank Full time

If you are looking to excel and make a difference, take a closer look at us

Functional - job responsibilities
- Run communications to drive awareness of HLB Connect services and features
- Run marketing campaigns to:

- drive usage and stickiness of HLB Connect
- drive adoption of HLB Connect services & features among existing and new HLB Connect users
- Write business paper to propose and seek approval for marketing campaign and initiatives.
- Works with AEM, PFS Digital PD / Support team and UIUX team to ensure the user experience for Connect onboarding, product acquisition and Connect transaction is optimal for customers.
- Ensure digital journey for existing and new services/features are tagged with Adobe and/ or Google Analytics tagging to ensure the team is able to track and monitor performance and make decisions on enhancement/ fixes required to improve experience or onboarding/acquisition efforts.

Team/group responsibilities
- Partner and collaborate with various stakeholders such as AEM team, PFS Digital Product Development & support team, PFS Digital UIUX team, BIAU, Finance, Compliance, Legal, IT, etc. to ensure communications and campaigns are executed, tracked and fullfilled well.
- Support PFS Digital team for content / messages publication in HLB Connect Online and HLB Connect App.
- Liaise with frontliners on communiation related to new releases, HLB Connect issues and downtime.
- About Hong Leong Bank_
- We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China._
- We seek to strike a balance between diversity, inclusion and merit to achieve our _
- mission of infusing diversity in thinking and skillsets into our organisation._
- are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. _
- Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation._


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