Products Manager
3 days ago
KEY TASKS
- Assist in developing and implementation of local marketing plans for bakery, patisserie and chocolate
- Assist in implementing the local marketing plans tailor to each channel - artisan, semi/industry, supermarket, food service by key product focus
- Assist in consumer survey/research pertaining to market knowledge ( market share, market trends ), customer preference by products ), competitor analysis ( positioning, Pricing by product category ), consumer preference test/validation prior product launches) and up date the product mix.
Product Management
- Develop and implement product strategies consistent with company vision
- Responsible for the product management processes and implementation of product plans and road maps.
- To work with the countries (Malaysia & Singapore) on the stage and gate of the new product launch, which include definition of value proposition, product positioning, pricing, forecasting, channel strategy, marketing strategy to ensure positive ROI of new product launch
- Responsible on post launch management, working with the country on effective SKU monitoring, product performance tracking for better product life cycle
Marketing Communications
- Assist in developing marketing communications plans which include 1 to 1 communications, online communications, on ground event, PR to support the launch of the new product for both Malaysia & Singapore.
Trade Marketing
- To develop effective trade marketing approach to enhance successful product launches for general market & key account.
- Organize product training for commercial team & distributors
- Assist in Organizing local customer events - Customer Innovation Day
Digital
- Working closely with agency to maintain the local digital tools and develop content management relevant to key product focus
- Assist in executing digital communication plan via social media platform & other relevant digital approach
Puratos Malaysia was established in the year 2000, with the passion to help bakers, patisseries and chocolatiers around the world to be successful in their businesses. With our global presence and our understanding of different cultures and consumer insights, our objective is to be the source of providing new creative ideas in bakery, patisserie and chocolate to our customers. We work with our customers as partners in every step of the way, so they can continue to offer the best to their clients. By working alongside with them, we develop original and innovative ingredients, technologies and business solutions to meet the local market needs. Our ultimate aim is to be your reliable partners in innovation.
**Puratos Malaysia is proud to offer the following services**:
- Extensive ranges of Bakery, Patisserie and Chocolate ingredients.
- Training on our products by our well-qualified demonstrators.
- Continuous technical support and trouble-shooting, if required.
- Comprehensive network of distributors throughout Malaysia joined by a professional sales, marketing and technical team from Puratos.
- Our manufacturing facilities also allow us to offer tailor-made products to respond to you specific needs.
Bachelor's or Equivalent
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