Assistant Manager, Brand Marketing

2 weeks ago


Kuala Lumpur, Malaysia FWD Insurance Full time

**About FWD**
FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia, offering life and medical insurance, general insurance, employee benefits, Shariah and Family Takaful products across a number of its markets.

FWD is focused on creating fresh customer experiences, with easy-to-understand and relevant products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance. Established in Asia in 2013, FWD is the insurance business of investment group, Pacific Century Group.

Launched in Malaysia on 29 June 2019, FWD Takaful Berhad (Company No. 200601011780 ) is FWD Group’s inaugural Takaful business - a partnership between FWD Life Insurance Company (Bermuda) Limited (an FWD Group company), JAB Capital Berhad and Employee Provident Fund Board of Malaysia (EPF).

If you are looking for a career which can fuel your inspiration and cultivate your expertise, join us on our exciting journey

**KEY ACCOUNTABILITIES**:

- Increase awareness of our brands via digital and traditional platforms
- Keep up-to-date with industry and our audience’s preferences and proactively suggest new campaigns
- Work with external agencies to launch ATL, BTL & digital campaigns
- Conduct post campaign meeting & report to identify areas for improvements
- Reviewing of creative and all brand content for internal stakeholders and external partners (social media, communication content, UI/UX content, collaterals, merchandise etc.)
- Develop CSR projects aligned with Groups office’s ESG and Community Care guidelines.

**QUALIFICATIONS / EXPERIENCE**:

- Experience in branding and communications
- Strong language skills in English and BM
- High level of organisation and attention to detail
- Strong conceptual skills, resourceful and able to think strategically
- Minimum 4 years working experience in similar tasks
- Diploma or Degree in Digital Marketing, Marketing and Communications or relevant fields

**KNOWLEDGE & TECHNICAL SKILLS**:

- Proven work experience in branding, marketing communications, digital marketing or similar roles
- Excellent English and BM communications, copywriting and reviewing skills
- Experience in event management is an added advantage
- Ability to work independently and collaboratively as part of a team


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