Technical SEO Specialist

4 days ago


Shah Alam, Malaysia Telenor Full time

-Company
digi
Shah Alam 40000, Malaysia
Category
Marketing & Distribution
Type
Full Time

**About the position**:
We are looking for a SEO specialist to further improve Digi's online presence

**You are**:

- Responsible for monitoring, auditing and analyzing our portfolio of websites in order to prioritize technical optimizations and future-proof the tech stack for SEO health and scalability. You will play a key role in partnering with cross-functional teams to execute our plan. You’ll work cross-functionally with the Digital Experience team, Product Marketing, Analytics, and senior leadership.
- Experience in both setting and executing an SEO growth strategy for sites with hundreds of thousands of organic sessions a month. And you can replicate that experience across Digi website.
- Skilled SEO and growth specialist. You are equally adept at setting the SEO product vision as you are with the technical tactics and tools needed to execute towards that vision.
- You are well-versed in translating analysis into plans. You know how to interpret the data you see, turn that into product roadmaps and well-designed features, and help teams execute on those roadmaps.

**Your Responsibilities**:

- Execute technical SEO site audits to resolve technical SEO issues and improve overall site health and performance of Digi website.
- 3-6 years of SEO experience from agency or brands
- Prioritize and implement successful technical SEO strategies with a focus on structure and maintaining an optimal taxonomy such as identifying the right user search keywords and based on the same, create a proposal to increase the depth of the page filters.
- Identify site issues, root causes and specific technical requirements to drive cross-functional projects
- Diagnose crawling, rendering and indexing issues, and deliver deep-dive analyses and propose data-driven optimizations based on business feasibility and expected return
- Identify and prioritize risks and opportunities within tech stack
- Partner with cross functional teams to execute respective components of the plan
- Stay on the cutting edge of SEO for on page, mobile and technical optimization opportunities to drive continuous improvement
- Communicate technical SEO needs, concerns, and performance insights proactively and effectively to stakeholders in order to achieve business goals
- Develop and implement effective Search Engine Optimization (SEO) strategies.
- Identify the SEO gaps and opportunities related to the result relevancy, SERP Appearance, Visitors’ Experience and Targeted Keywords.
- Perform a SWOT and competitive analysis [TAM, SAM, SOM] and preparing and submitting a report on the same.
- Help in developing and executing SEO compelling content that answers the searchers’ query on the listing page.
- Set and own monthly SEO traffic and customer acquisition / conversion goals. Consistently communicate those plans and progress to the team.
- Improve search rankings across our existing keyword targets and analyze keyword opportunities to help us spot new areas for growth.
- Guide the information architecture that includes but is not limited to navigation, page type, page structure, content organisation, etc.

**Your Merits**: (these are must haves in terms of qualifications and experience and specific technical /professionals skills that you want from the applicant)
- 5+ years of technical SEO experience
- Managed sites with significant organic search traffic
- Experience conducting keyword research and/or gap analysis
- Collaborative team player with the ability to work independently and manage multiple projects/tasks
- Proficient verbal and written communication skills
- Exceptional analytical and problem-solving skills
- Demonstrated ability to work on cross-functional projects
- Managed SEO tools, such as Google Analytics, Google Search Console, Botify, SEMrush and Siteimprove
- Working knowledge of content management systems, such as Workflow, etc.
- Strong understanding of technical SEO including site architecture, 301 redirects, proper canonicalization, internal and external linking, log file analysis, etc.
- Proficient in using SEO audit tools such as Screaming Frog, Ahrefs, etc. and delivering prioritized recommendations beyond what are simply shown in the tool
- Proficient in diagnosing crawling, rendering and indexing issues
- Proficient in SEO best practices, especially as it relates to technical SEO: XML Sitemaps, Robots.txt, Javascript rendering, disallow, nofollow, canonical, noindex, etc.
- Experience in site migrations
- General knowledge of HTML and CSS



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