Customer Marketing Leader

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia AIA Hong Kong and Macau Full time

AIA Hong Kong and Macau is committed to creating a healthier, more sustainable future for everyone. As part of our marketing, distribution & partnership team, you'll play a vital role in advancing this movement.

Job Summary

This Senior Customer Marketing Manager position requires a highly experienced professional to lead the Customer Marketing unit. The successful candidate will be responsible for developing and executing marketing campaigns to cross-sell and upsell all insurance offerings to customers.

You will have a unique opportunity to work in an Agile environment, collaborating closely with various teams to drive results. A strong leader who can motivate, inspire, and develop a team will thrive in this role.

We are looking for a seasoned expert with ~10 years of experience in the insurance or financial services industry, particularly in product development and customer campaigns.

  • Develop strategies to drive repeat customer purchase, cross-sell, and upsell by analyzing our existing customer base.
  • Build strong relationships with agency distribution workforce and other distribution channels to understand their needs and adjust efforts accordingly.
  • Lead a strong and diverse team with different backgrounds and skillsets, giving them clear guidance and motivation.

Requirements

  • Bachelor's Degree in any discipline.
  • Strong interpersonal and communications skills with good stakeholder management capability.
  • Analytical skills and business acumen.
  • Ability to motivate, inspire, and develop a team.


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