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Marketing Proposition Strategist, Principal

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia AIA Hong Kong and Macau Full time

About the Role

We are seeking a seasoned marketing professional to join our team as a Principal in Customer Proposition Marketing. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive sales growth and customer engagement.

Key Responsibilities:

  • Collaborate with cross-functional teams to develop marketing concepts and strategies that meet business objectives.
  • Work closely with sales teams to identify sales opportunities and develop activation programs to drive sales growth.
  • Engage with distributors and partners to gather feedback and develop marketing materials that support their needs.
  • Plan and execute product launches, campaigns, and post-launch activities to drive sales and customer engagement.
  • Develop and maintain relationships with key stakeholders, including distribution channels, life planners, and bank partners.
  • Provide market intelligence and competitive analysis to inform marketing strategies.
  • Contribute to the development of new products and product improvements.

Requirements:

  • Education in Actuarial Science or Marketing.
  • Minimum 8 years of relevant working experience in the insurance industry, with a combination of product development, product marketing, channel marketing, and training.

About AIA Hong Kong and Macau

AIA Hong Kong and Macau is a leading life insurance company that helps our customers and the community live Healthier, Longer, Better Lives. We are committed to delivering innovative and customer-centric solutions that meet the evolving needs of our customers.