Strategic Business Leader
6 days ago
About VML
VML is a growth partner that combines the power of creativity, technology, and consultancy to deliver innovative solutions for our clients. With over 30,000 employees across 150+ offices in 64 markets, we offer deep insights in communications, commerce, CRM, CX, data, production, and technology.
We are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives reflect our dedication to giving back and making a positive impact in our communities and beyond.
The Role
The Planning Director is responsible for developing brand and communication strategies to support our clients' business needs. This involves assessing client challenges and proposing optimal solutions based on relevant marketing disciplines.
The incumbent supports the Account Management team by providing market insight, discipline knowledge, and research analytics. Key responsibilities include developing strategic solutions, writing briefs, supporting master and sub-brand strategy development, using research to derive insights, and providing input during creative development.
Requirements
- Minimum 8 years' experience in planning
- Hands-on experience in planning at every stage of brand and communication strategy
- Keen interest and experience in analyzing marketing problems and spotting opportunities to develop the brand
- Experience in analyzing trends in the industry on an ongoing basis
- Good oral and written communication skills
- Successful track record managing multiple client assignments
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