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Marketing Communications Executive

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia UCSI Schools Group Full time
About the Role

We are seeking a highly skilled and experienced Marketing Communications Executive to join our team at UCSI Schools Group. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to promote our schools and enhance our brand reputation.

Key Responsibilities
  • Marketing Strategy Development
    • Develop and implement comprehensive marketing plans to achieve business objectives
    • Conduct market research and analysis to identify trends and opportunities
    • Collaborate with cross-functional teams to ensure alignment and effective execution
  • Digital Marketing
    • Design and execute digital marketing campaigns to engage target audiences
    • Manage and optimize social media presence to increase brand awareness and reach
    • Develop and implement email marketing strategies to nurture leads and drive conversions
  • Event Management
    • Plan and execute events, conferences, and trade shows to promote our schools and services
    • Coordinate logistics, catering, and other event details to ensure seamless execution
    • Manage event budgets and ensure cost-effectiveness
  • Content Creation
    • Develop high-quality content to engage target audiences and promote our brand
    • Collaborate with internal stakeholders to ensure content accuracy and relevance
    • Manage content calendars and ensure timely publication
  • Reporting and Analysis
    • Track and analyze marketing performance metrics to inform future strategies
    • Provide regular reporting and insights to stakeholders to ensure alignment and effective decision-making
Requirements
  • Education
    • Bachelor's degree in Marketing, Communications, or related field
  • Experience
    • Minimum 3 years of experience in marketing communications, digital marketing, or event management
  • Skills
    • Proven track record of developing and executing effective marketing strategies
    • Strong digital marketing skills, including social media and email marketing
    • Excellent event management and coordination skills
    • Strong content creation and writing skills
    • Ability to analyze and interpret marketing performance metrics
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.