Associate Director

1 month ago

Kuala Lumpur, Kuala Lumpur, Malaysia LEWIS Communications GmbH Full time
About the Role

We are seeking an experienced Associate Director to join our team at LEWIS Communications GmbH. As a key member of our senior management team, you will be responsible for leading our account servicing team and ensuring that our clients receive exceptional service and results.

Key Responsibilities
  • Lead the new business process and make key decisions in collaboration with the local and regional leadership team.
  • Develop and implement strategic client relationships, providing insight and counsel across all aspects of marketing and communications.
  • Direct and manage strategic relationships with clients, ensuring excellent communication at all levels and defining KPIs, deadlines, and service agreements.
  • Deliver added-value consultancy and work closely with clients to direct campaigns and introduce services and products across traditional and emerging communications channels.
  • Oversee the creation of media opportunities by the team in line with wider industry activity.
  • Share detailed knowledge of the media landscape with team members and operate as a significant contributor in the tech/digital/consumer space.
  • Utilize your own and team's networks to create and maximize client coverage, advising on potential narrative, storytelling, and thought leadership opportunities.
  • Drive an understanding of current affairs across the LEWIS office by promoting a commitment to understanding the news agenda.
  • Oversee the creation of high-quality and engaging content, providing knowledgeable quality control and guidance to all relevant colleagues.
  • Work with the client to develop and implement an impactful content strategy, delegating responsibilities to direct and wider team members where possible.
  • Work with content specialists to improve own and others' knowledge of content trends, driving a commitment to excellent storytelling across the business.
  • Actively promote the use of digital products internally while developing the uptake of services offered by LEWIS, including specialist solutions provided by the digital team.
  • Use social media to recognize trends and proactively promote new tools, solutions, and processes to continuously evolve and optimize client PR campaigns across the business.
  • Provide social media insight as well as strategic management of client activity.
  • Work collaboratively with the digital team to increase the utilization and selling of digital services.
  • Take overall leadership responsibility for the account team, including coaching, supervision, assessment, and reviews of all team members.
  • Set strategic team objectives on a weekly, monthly, quarterly, and annual basis.
  • Define deliverable client objectives and set standards of excellence for all client activity, driving commitment from all levels of the team.
  • Monitor team activity levels against budget, increasing fees, and negotiating with clients and suppliers where necessary.
  • Play a leading role in the new business process, project managing pitch teams, and delivering credible solutions to new business challenges.
  • Act as a respected line manager, working closely with line reports to maximize strengths, improve weaknesses, and support career development.
  • Work with the Talent team to recruit high-calibre candidates into the team and develop and initiate hiring strategy in line with projected organizational requirements.
  • Work with the HR team to reward, retain, and develop the team and resolve any performance issues, offering suggestions and improvements for the benefit of the wider local team.
  • Ensure profitability on all accounts and effectively manage budgets.
  • Understand and maximize the impact of client revenues on the business.
  • Communicate account performance internally and provide strategic advice to the client based on measurable analysis.
  • Monitor and report back on account KPIs and ensure accurate reporting by junior team members.
  • Provide detailed reports to the senior management team on request.
About You
  • Highly commercial with strong strategic client consultancy skills.
  • Relevant experience of working in a Government relations, B2B, corporate, consumer, or digital communications agency environment at an Account Director, Senior Account Director, or Associate Director level.
  • Well-versed in social media and the integration of digital marketing into the PR landscape.
  • A track record of retention and the profitable growth of existing accounts.
  • Considered, assertive, and influential; a strong leader with the skills and aptitude to develop and motivate a team.
  • Able to provide consultancy on PR requirements as well as broader marketing strategy.
  • Demonstrable success at securing new business and increasing client revenues.

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