Retention Specialist
5 days ago
Nolan Interior is a forward-thinking e-commerce company disrupting the market for sofa covers. As our Retention Specialist, you will drive customer engagement and repeat purchases through strategic email and SMS campaigns.
This role requires expertise in customer segmentation, campaign execution, and performance analysis to optimize marketing efforts and increase brand loyalty.
Key responsibilities include planning and executing email and SMS campaigns that drive repeat purchases and engagement, segmenting customers for personalized targeted campaigns and promotions, monitoring and analyzing email and SMS performance, making adjustments to improve open rates, CTR, and conversions.
You will work closely with the creative, growth, and eCommerce teams to ensure our retention efforts align with other marketing activities, collaborate with designers to build compelling email and SMS templates that align with our brand and convert, implement and optimize retention flows for customer activation, abandoned carts, post-purchase upsell, cross-sells, etc., maintain compliance with all relevant regulations, including CAN-SPAM and GDPR.
Requirements- 3-5 years of experience in email and SMS marketing, preferably for an e-commerce brand
- Proficiency with platforms like Klaviyo, Postscript, Amped, and strong analytical skills
- Excellent written and verbal communication skills
- High attention to detail, organized, and able to juggle multiple projects
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