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Public Relations Specialist

1 week ago

Kuching, Sarawak, Malaysia OCIM SDN BHD Full time
Job Overview

This role involves overseeing the development and implementation of public relations campaigns to enhance awareness of the organization's mission, initiatives, and accomplishments.

Key Responsibilities
  1. Develop and Execute Public Relations Campaigns: Create and implement effective public relations strategies to promote the organization's mission and objectives.
  2. Built Relationships with Government Officials: Establish and maintain relationships with government officials and agencies to advocate for policies that align with the organization's goals.
  3. Community Outreach and Engagement: Engage with local communities and stakeholders to understand their concerns and interests. Develop outreach programs to cultivate positive relationships and support community development efforts.
  4. Crisis Management and Communication: Prepare for and effectively handle crisis situations that may impact the organization's reputation or operations. Develop crisis communication plans, coordinate responses with key stakeholders, and manage media inquiries during emergencies.
  5. Internal Communications: Formulate strategies for internal communications to ensure consistent messaging and alignment with organizational goals. Keep employees informed about important initiatives, developments, and achievements through newsletters, memos, and other communication channels.
  6. Event Planning and Coordination: Plan and coordinate events like conferences, forums, and public meetings to promote the organization's mission and engage stakeholders. This includes managing logistics, securing speakers, and driving attendance.
  7. Media Monitoring and Analysis: Monitor media coverage of the organization and its issues to assess public perception and identify proactive engagement opportunities. Analyze media trends and metrics to measure the effectiveness of communication efforts.
  8. Stakeholder Relations: Cultivate relationships with key stakeholders, including industry partners, advocacy groups, and influential opinion leaders. Collaborate with internal teams to identify common goals and collaboration opportunities.
  9. Visual Content Creation: Create visually appealing materials to support communication initiatives, including designing brochures, infographics, social media graphics, and presentations.