Channel Operations Expert

4 days ago


Petaling Jaya, Selangor, Malaysia GrabTaxi Holdings Pte. Ltd. Full time
Role Summary
We are looking for an experienced Marketing Channel Manager to join our Performance Marketing Team. As a key member of the team, you will be responsible for managing paid channels, developing go-to-market strategies, and analyzing channel performance to improve landing pages and ad content. You will work closely with cross-functional teams to drive business growth and develop media investment guidelines for marketing campaigns.

Main Responsibilities:
  • Manage paid channels to support platform MAU and user growth for Omnicommerce.
  • Lead channel integration and progress with Product/Tech/Analytics teams.
  • Analyze channel performance to set strategies and improve landing pages and ad content.
  • Perform heavy A/B testing to improve channel CTR and conversions.
  • Collaborate with user growth, branding, commercial, campaign, and other departments.
  • Develop and implement media investment guidelines for marketing campaigns.
  • Create a data-led approach across paid and non-paid channels.
  • Track performance and provide optimization recommendations.
  • Deliver post-campaign analysis and create internal materials for regional knowledge building.


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