Strategic Fundraising and Marketing Manager
1 month ago
Talent Recruit is representing a well-established humanitarian organization that provides humanitarian and developmental aid worldwide. This exciting opportunity has an attractive remuneration package, including flexible working hours, medical and hospitalization insurance, optical and dental benefits, parental leaves, dependency allowance, and international assignment opportunities.
Job ResponsibilitiesThe ideal candidate will be responsible for:
- Developing and implementing multi-channel donor acquisition strategies to align with the company's mission and goals.
- Managing acquisition channels online and offline, executing testing plans to build insights and optimize campaigns, and overseeing the acquisition team.
- Analyzing market trends and donor behavior to inform acquisition strategies and campaigns, using analytic tools to measure and analyze donor acquisition trends and behaviors.
- Planning and executing data-driven campaigns, tracking, analyzing, and reporting on acquisition performance, and providing actionable insights.
- Overseeing the planning, implementation, and evaluation of marketing campaigns across various channels, monitoring, testing, and optimizing campaign performance to maximize effectiveness.
To succeed in this role, you will need:
- A minimum degree or master's degree holder.
- At least 5 years of professional experience in marketing, sales, business development, or fundraising.
- Skills in analytical tools (e.g., Google Analytics) and tracking KPIs to assess campaign effectiveness.
- Knowledge of segmentation practices, especially in using CRM systems to build targeted campaigns.
- Proficiency in data analysis and reporting tools (e.g., Excel, Tableau).
- Proven experience in handling end-to-end campaign execution, from planning and budgeting to monitoring and optimization.
- Excellent communication skills in English.
We offer a competitive salary of approximately RM150,000 - RM200,000 per annum, depending on qualifications and experience.
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