Strategic Donor Acquisition Specialist
23 hours ago
At Talent Recruit, we represent a well-established humanitarian organization dedicated to providing humanitarian and developmental aid worldwide.
We offer attractive remuneration and benefits, including flexi working hours/WFH arrangement, medical and hospitalisation insurance (Employee & Dependent), optical and dental (Employee & Dependent), parental leaves, dependency allowance, and international assignment opportunities.
Job Summary
The Strategic Donor Acquisition Specialist will be responsible for managing acquisition channels online and offline, developing and implementing multi-channel strategies to acquire new donors with an audience-centric approach aligned with the company's mission and goals. The role requires overseeing the acquisition team, providing guidance, mentorship, and support, as well as optimizing marketing acquisition to reduce costs and acquire quality donors.
Key Responsibilities
- Develop and implement multi-channel donor acquisition strategies
- Manage and optimize marketing campaigns across various channels
- Oversee the acquisition team and provide guidance, mentorship, and support
- Research and identify potential target audiences to expand the donor base
Market Analysis and Reporting
The successful candidate will analyze market trends and donor behavior to inform acquisition strategies and campaigns, using analytical tools to measure and analyze donor acquisition trends and behaviors. They will plan and execute data-driven campaigns, track, analyze, and report on acquisition performance, providing actionable insights to stakeholders.
Campaign Performance Monitoring and Donor Research
The Strategic Donor Acquisition Specialist will monitor, test, and optimize campaign performance to maximize effectiveness against KPIs and targets. They will evaluate campaign performance, implement improvements based on data-driven insights, and research potential target audiences to expand the donor base.
Team Leadership and Collaboration
The successful candidate will lead the acquisition team, providing guidance and support to achieve fundraising objectives. They will collaborate with relevant teams to ensure cohesive and effective marketing efforts.
Requirements
- Minimum Degree/Master Degree holder
- Minimum 5 years of professional experience in marketing, sales, business development, or fundraising
- Skills in analytical tools (e.g., Google Analytics) and tracking KPIs to assess campaign effectiveness
- Knowledge of segmentation practices, especially in using CRM systems to build targeted campaigns
- Proficiency in data analysis and reporting tools (e.g., Excel, Tableau)
- Proven experience in handling end-to-end campaign execution, from planning and budgeting to monitoring and optimization
- Excellent communication skills in English
With an estimated salary of $80,000 - $110,000 per annum, depending on location and experience, this is an excellent opportunity to join our team at Talent Recruit.
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