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Senior Marketing Manager

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia PT Mitrausaha Indonesia Grup Full time

We are looking for a highly skilled Senior Executive/Assistant Marketing Manager, Payments to join our team at Funding Societies | Modalku. As a leading digital financing platform in Southeast Asia, we are licensed in Singapore, Indonesia, Thailand, and registered in Malaysia, backed by prominent investors such as Sequoia India and Softbank Ventures Asia Corp.

Role Description

This role involves designing and implementing campaigns across the full marketing mix for the payments business under our CardUp entity. The focus is on generating revenue that is repeatable, predictable, and scalable, with measuring ROI at its core.

The ideal candidate will work closely with cross-functional teams to implement high-impact marketing strategies that drive innovation and ensure our efforts create lasting impressions.

  • Develop and implement market research plans.
  • Collaborate with data, product, and customer success teams to analyse customer behaviour and past campaign performance.
  • Implement full-funnel marketing efforts through online and offline marketing activities.
Responsibilities

The key responsibilities of this role include:

  • Developing and executing end-to-end marketing campaigns.
  • Collaborating with cross-functional teams.
  • Executing routine tasks and automating processes.
Requirements

To be successful in this role, you will need:

  • A bachelor's degree in Business, Marketing, Commerce or related field.
  • At least 3 years of marketing experience in the fintech, banking, financial services, SaaS, e-commerce, or AppTech industry.
  • Experience with CRM/marketing automation tools.
  • Excellent communication and project management skills.