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E-commerce Operations Manager

2 weeks ago

Shah Alam, Selangor, Malaysia HerbaLine Wellness Group Full time
About Us

HerbaLine Wellness Group is dedicated to revolutionizing the wellness experience by seamlessly blending relaxation, nourishment, and luxury. We offer a premier facial wellness spa, healthy organic cuisine, and an exclusive wellness hotel designed to foster holistic well-being.

Job Description

We are looking for a highly skilled E-commerce Operations Manager to join our team. The ideal candidate will have experience in managing e-commerce platforms, sales strategy, and marketing.

Key Responsibilities
  1. Sales Strategy & Marketing:
  • Develop and execute sales campaigns aimed at increasing traffic and conversion rates.
  • Collaborate with brand and marketing teams to create attractive promotions, discounts, and deals to drive customer engagement.
  • Align online promotions with traditional sales channels to maintain consistent brand messaging.
  • Analyse sales data and track key metrics such as conversion rates, traffic, and ROI to refine and enhance future sales strategies.
E-Commerce Platform Management:
  • Manage and maintain online stores on Shopee, Lazada & E-Shop platforms, ensuring all aspects are up-to-date and functional.
  • Upload and update product listings, including descriptions, images, and prices.
  • Monitor stock levels and collaborate with the logistics team to ensure timely product delivery.
  • Oversee order processing, fulfilment, and manage returns or exchanges to ensure a seamless customer experience.
TikTok Store Management:
  • Set up and maintain the TikTok Store, ensuring accurate product listings with appealing descriptions, pricing, and visuals.
  • Monitor inventory and coordinate with internal teams to ensure product availability and timely updates.
  • Respond promptly to customer inquiries, complaints, and feedback on TikTok, working closely with internal teams to enhance the brand experience.
Live Streaming:
  • Plan, coordinate, and conduct live streaming sessions to promote products, answer customer questions, and engage with followers.
  • Prepare content, products, and resources in advance to ensure smooth and impactful live streams.
  • Analyze performance metrics from live sessions to refine engagement strategies.
Affiliate Recruitment and Management:
  • Identify and recruit potential TikTok affiliates to join the brand's affiliate program.
  • Develop and execute strategies to engage affiliates, provide support, and ensure alignment with brand goals.
  • Monitor affiliate performance, provide constructive feedback, and offer resources to help affiliates succeed.
Advertising & Content Creation:
  • Create engaging content to drive product awareness and lead to conversions.
  • Develop and execute ad campaigns on TikTok, optimizing performance based on data and analytics.
  • Track ad performance, calculate ROI, and report on campaign outcomes.
Trend Analysis and Strategy:
  • Stay updated on TikTok trends, features, and algorithm changes, implementing strategies to maintain relevance.
  • Monitor competitor activities and leading accounts to identify potential strategies and content ideas.
Personal Attributes:
  • Passionate about E-commerce and its trends.
  • Open minded & willing to try out new things.
  • Proactive and adaptable to changing trends or strategies.