Brand Strategy Lead
7 days ago
About the Role
We're looking for a Senior Brand Manager to join our Marketing Division and lead the creative direction for our brand, products, and campaigns.
This role requires a deep understanding of branding, the ability to bring creative ideas to life, and a keen eye for design.
As a Senior Brand Manager, you will collaborate with cross-functional teams to ensure brand consistency, craft compelling visual stories, and contribute to high-impact marketing initiatives.
You will report to the Marketing Team Lead.
Key Responsibilities- Develop offline marketing materials, including packaging, logos, brochures, and event collateral.
- Ensure brand consistency across all offline and online marketing channels.
- Collaborate with different departments to strengthen and maintain the brand identity.
Requirements
To be successful in this role, you will need:
- Bachelor's degree in Graphic Design, Visual Arts, Marketing, or related fields.
- 3+ years of experience in creative design (preferably in marketing, advertising, or product-based industries).
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, AI, Premiere Pro).
- A strong portfolio showcasing product packaging, branding, and offline campaign materials.
- Multilingual proficiency: Strong communication skills in Mandarin, English, and Malay (both written & spoken).
- Creative vision: Ability to transform concepts into impactful visual assets.
- Attention to detail: Strong proofreading and quality-checking abilities.
- Collaboration & communication: Work effectively with cross-functional teams.
- Project management: Strong organizational skills to handle multiple projects.
- Industry knowledge: Familiarity with offline production processes (print & packaging).
- Relevant industry experience: Preferably in FMCG, retail, or product-driven industries.
- Design expertise: Knowledge of typography, color theory, and composition principles.
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