Online Acquisition Expert

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Publicisgroupe Full time
Publicis Groupe Malaysia

We are a world-renowned communications group that has undergone a profound transformation since 2014. Our 'Power of One' approach gathers all capabilities under one roof, putting clients at the core of our organization. We are committed to delivering excellence and providing true momentum to our clients' own transformation.

Main Responsibilities
  • Develop and execute local paid online acquisition strategies across multiple platforms.
  • Manage day-to-day workflow and setup for projects and campaigns across platforms.
  • Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.).
  • Regularly provide analysis on performance against forecasts and make adjustments as necessary to fulfill set objectives.
  • Serve clients by performing tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses, and quarterly business reviews.
  • Spearhead relations with account teams working on common accounts to ensure alignment with clients.


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