Director of Growth Strategy

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Welovesupermom Ptd Ltd Full time

We're seeking an experienced professional to join our team as our Associate Director, Revenue Performance (Lead Generation). In this role, you'll develop and execute multi-channel marketing strategies to drive lead generation for our clients.

**Key Responsibilities**

  • Develop and implement multi-channel marketing plans to achieve lead generation goals for client accounts.
  • Manage and oversee the work of a team of performance specialists, CRM specialists, data processing specialists, copywriters, and designers to ensure campaign success.
  • Forecast budget/CPL and timelines for campaigns, continuously monitoring performance and adjusting resources as needed.
  • Optimize campaigns to maximize margins, leveraging data analysis and insights to inform decision-making.
  • Build strong relationships with clients, providing exceptional service and support to drive retention and growth.
  • Ensure timely billing of clients, maintaining accurate records and tracking progress towards targets.
  • Stay up-to-date with industry trends and best practices, applying knowledge to improve campaign performance and drive results.

**Requirements**

  • 6+ years of experience in user acquisition marketing, with a proven track record of delivering results.
  • Strong leadership and management skills, with experience in people management.
  • Proven ability to analyze complex data sets and make informed decisions.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders.
  • Ability to work in a fast-paced environment, prioritizing tasks and meeting deadlines.
  • Proficient in CRM and marketing automation tools, including Hubspot and GA4.
  • Highly organized and detail-oriented, with excellent time management skills.
  • Fluent in written and spoken English.

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