Marketing Operations Lead
3 days ago
ZUS Coffee is seeking a Senior Trade Marketing Manager to lead the development and implementation of trade marketing strategies that drive sales growth and enhance product visibility.
About the Role- We are looking for a seasoned professional with expertise in trade marketing strategy development, retail and channel management, promotions, and market analysis.
This role will be responsible for building and maintaining strong relationships with key retail partners, analyzing market trends, and developing in-store activations.
Key ResponsibilitiesTrade Marketing Strategy Development- Develop comprehensive trade marketing plans that align with business objectives and support overall growth.
- Work closely with the sales and marketing teams to ensure seamless execution of trade activities.
- Build and maintain strong relationships with key retail partners, understanding their needs and designing programs to enhance product visibility and sales.
- Lead the development of in-store activations, including point-of-sale (POS) materials, product displays, and promotional campaigns.
- Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
- 5-7 years of experience in trade marketing, preferably within the FMCG industry.
- Proven track record of successful trade programs and promotions.
- Strong strategic thinking and problem-solving skills.
- Excellent communication and negotiation skills.
- Analytical mindset with the ability to interpret data and adjust strategies as needed.
ZUS Coffee is a leading coffee company dedicated to delivering high-quality products and exceptional customer experiences.
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