Performance Marketing Analyst
7 days ago
About ThoughtFull
ThoughtFull is a digital mental health company dedicated to providing seamless end-to-end mental healthcare through insurers and employee benefits. Our mission is to make mental health a priority for everyone, every day.
Job SummaryThis role is responsible for driving business growth through the implementation and automation of marketing initiatives. The successful candidate will be responsible for managing marketing technology, tracking and consolidating marketing metrics, creating and optimizing workflows, asset management, and market research.
Key Accountabilities:- Develop and Execute Marketing Plans: Design and execute marketing strategies to achieve business objectives, leveraging digital marketing channels and automation tools.
- Optimize Marketing Processes: Streamline marketing processes, eliminating manual tasks and improving productivity through automation.
- Collect and Analyze Marketing Metrics: Collect, analyze, and report on key marketing metrics to inform data-driven decisions and optimize marketing performance.
- Maintain Brand Consistency: Ensure all external-facing materials align with ThoughtFull's branding guidelines and messaging consistency across platforms.
- Conduct Market Research: Stay up-to-date with industry trends by conducting market research on industry stakeholders, including advertising, partnership, and sponsorship - what's new, what's hot, and what's great for ThoughtFull.
- At least 3-4 years of experience in digital marketing or marketing operations.
- A bachelor's degree in any field is required, with a preference for Psychology, Social Sciences, or Computer Science.
- Excellent communication and organization skills beneficial when working with cross-functional teams such as Product and Engineering.
- Strong understanding of end-to-end marketing operations.
- Innate curiosity and always up to take up new martech trends.
- Bonus SQL Background.
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