Senior Communications Officer

3 days ago


Shah Alam, Selangor, Malaysia Esri Malaysia Full time
About the Role

The ideal candidate will be responsible for developing and executing targeted campaigns, aligning strategies with business goals, collaborating across teams, and driving measurable results through innovative and effective communication channels.

Main Responsibilities:

  • Develop and execute integrated go-to-market (GTM) campaigns tailored to the Malaysian market across all marketing channels (web, social, digital, PR, etc.) to prioritize business growth and achieve sales targets.
  • Act as the in-market marketing expert, managing all campaign execution and delivering business value for the Malaysian market.
  • Collaborate with sales, client success teams, and group marketing colleagues to align marketing strategies with business objectives, focusing on brand awareness, demand generation, and lead generation.
  • Plan, deliver, and optimize marketing activities across paid, owned, and earned channels to drive measurable outcomes while maximizing return on marketing investment (ROMI).
  • Develop engaging, audience-specific content including case studies, media, email campaigns, and PR initiatives.
  • Report on and track campaign success, evaluate media spend, and use insights to refine marketing strategies.
  • Build strong relationships with internal teams and external partners and agencies to enhance brand positioning and impact within the Malaysian market.


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