Global Customer Engagement Specialist, Trip
5 days ago
Our Global Presence
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands.
Job Description
We're looking for a dynamic Social Media & CRM Specialist to drive our digital engagement and customer relationship strategies in Singapore.
The ideal candidate will have a strong understanding of social media platforms and CRM best practices, with the ability to analyze data and optimize performance.
Your Key Responsibilities:
- Design and implement targeted CRM campaigns across email newsletters and app push notifications to drive customer retention and cross-selling opportunities
- Monitor and optimize key CRM metrics including open rates, click-through rates, and conversion rates
- Conduct competitive analysis of CRM strategies and recommend improvements
- Segment customer databases to ensure targeted and personalized communication
Your Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, or related field
- 3 – 5 years of experience in social media management and CRM
- Proven track record of growing social media engagement and following
- Strong analytical skills with experience in data-driven decision making
- Excellent written and verbal communication skills in English
- Knowledge of social media management tools and CRM platforms
- Experience with email marketing platforms and automation tools
- Creative mindset with strong attention to detail
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