Social Media Executive
2 weeks ago
Manage and grow the company’s social media accounts across Facebook, Instagram, TikTok, LinkedIn, YouTube, X, XHS and emerging platforms.
- Community management - respond to audiences in a timely manner.
- Create and manage social media calendars and campaigns in line with brand objectives.
- Develop, plan, and execute engaging content (text, graphics, photography, and especially video) for both scheduled and ad-hoc posts.
- Ideate, script, film, and edit short-form and long-form video content (e.g. reels, TikTok, YouTube shorts, campaign promos).
- Use video editing tools such as CapCut, Adobe Premiere Pro, After Effects, and Canva to produce high-quality, platform-optimised content.
- Collaborate with videographers, photographers, designers, and other stakeholders to deliver creative campaigns.
- Optimize and schedule posts for maximum reach, engagement, and conversions.
- Manage community engagement by responding to comments, messages, and mentions promptly.
- Maintain proper archiving of assets, login credentials, and project files.
- Stay updated with current social media trends, viral formats, sounds, and best practices, adapting them to our brand voice.
- Explore the potential value of social media sites that are not yet in our repertoire.
- Monitor, track, and report on performance analytics, competitor activities, and campaign ROI.
- Identify new social media trends and develop content to keep audiences engaged.
- Assist in the planning and promotion of marketing campaigns, interviews, events, and activations.
- Support brand-building through consistent storytelling across social networks, forums, blogs, and online directories.
- Content Marketing; actively publish useful and relevant content including blogs, tweets and other social messaging.
- Events; assist with pre-promotion of tradeshows and exhibitions, seminars and other events.
- Record project/campaign processes and outcomes.
- Assist the Head of Department with ad-hoc projects, communications, and campaign initiatives.
**Job Requirements**
- Excellent knowledge of Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube and other social media best practices, including their algorithms and pertinent engagement metrics.
- Proven ability to create video content: from conceptualisation to shooting, editing, and publishing.
- Proficiency in video editing software (CapCut, Adobe Premiere Pro, After Effects) and basic graphic design tools (Canva, Photoshop, Illustrator).
- Knowledge of paid social advertising (Facebook Ads, TikTok Ads, etc.) and digital campaign management is a plus.
- Highly adaptable, patient, organised, disciplined, good at time management, and able to work under pressure.
- Independent, proactive, and resourceful, with the ability to multitask and prioritise effectively.
- Strong copywriting, storytelling, and content ideation skills.
- Excellent verbal and written communication in English (Malay, Tamil and Mandarin will be an added advantage).
- Creative, easy-going, and can adapt to sudden deadlines.
- Familiar with B2B and B2C marketing campaigns.
- Bonus: Experience with live streaming, podcast editing, or influencer collaboration.
Pay: RM1,755.65 - RM4,887.99 per month
Work Location: In person
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