Social Media Executive

2 weeks ago


Petaling Jaya, Malaysia Brickfields Asia College Sdn Bhd Full time

Manage and grow the company’s social media accounts across Facebook, Instagram, TikTok, LinkedIn, YouTube, X, XHS and emerging platforms.
- Community management - respond to audiences in a timely manner.
- Create and manage social media calendars and campaigns in line with brand objectives.
- Develop, plan, and execute engaging content (text, graphics, photography, and especially video) for both scheduled and ad-hoc posts.
- Ideate, script, film, and edit short-form and long-form video content (e.g. reels, TikTok, YouTube shorts, campaign promos).
- Use video editing tools such as CapCut, Adobe Premiere Pro, After Effects, and Canva to produce high-quality, platform-optimised content.
- Collaborate with videographers, photographers, designers, and other stakeholders to deliver creative campaigns.
- Optimize and schedule posts for maximum reach, engagement, and conversions.
- Manage community engagement by responding to comments, messages, and mentions promptly.
- Maintain proper archiving of assets, login credentials, and project files.
- Stay updated with current social media trends, viral formats, sounds, and best practices, adapting them to our brand voice.
- Explore the potential value of social media sites that are not yet in our repertoire.
- Monitor, track, and report on performance analytics, competitor activities, and campaign ROI.
- Identify new social media trends and develop content to keep audiences engaged.
- Assist in the planning and promotion of marketing campaigns, interviews, events, and activations.
- Support brand-building through consistent storytelling across social networks, forums, blogs, and online directories.
- Content Marketing; actively publish useful and relevant content including blogs, tweets and other social messaging.
- Events; assist with pre-promotion of tradeshows and exhibitions, seminars and other events.
- Record project/campaign processes and outcomes.
- Assist the Head of Department with ad-hoc projects, communications, and campaign initiatives.

**Job Requirements**
- Excellent knowledge of Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube and other social media best practices, including their algorithms and pertinent engagement metrics.
- Proven ability to create video content: from conceptualisation to shooting, editing, and publishing.
- Proficiency in video editing software (CapCut, Adobe Premiere Pro, After Effects) and basic graphic design tools (Canva, Photoshop, Illustrator).
- Knowledge of paid social advertising (Facebook Ads, TikTok Ads, etc.) and digital campaign management is a plus.
- Highly adaptable, patient, organised, disciplined, good at time management, and able to work under pressure.
- Independent, proactive, and resourceful, with the ability to multitask and prioritise effectively.
- Strong copywriting, storytelling, and content ideation skills.
- Excellent verbal and written communication in English (Malay, Tamil and Mandarin will be an added advantage).
- Creative, easy-going, and can adapt to sudden deadlines.
- Familiar with B2B and B2C marketing campaigns.
- Bonus: Experience with live streaming, podcast editing, or influencer collaboration.

Pay: RM1,755.65 - RM4,887.99 per month

Work Location: In person



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