Performance Creative Strategist

2 weeks ago

Kuala Lumpur, Malaysia MARVABLE (PTE. LTD.) Full time

**ABOUT US**

We are a high growth Direct-to-Consumer (DTC) e-commerce start-up in Singapore. Our mission? Help people create workspaces they actually love spending time in.To achieve this, our team has built market-leading brands like ErgoTune (ergonomic chair) and EverDesk+ (standing desk).

Having grown more than 10x in the past 3 years, tens of thousands of consumers and companies alike now rely on our products to help them work better and live healthier. If you want to make an impact at a high growth start-up, become an expert in the e-commerce space, or be part of building a great multi-generational brand — join us

**YOUR ROLE**

This is a unique opportunity for a growth specialist to develop within a VC-backed startup that aims to become the next global consumer goods giant. As a Performance Creative Strategist, you will be in charge of scaling one of the largest brands in our portfolio to become a regional and global champion. All while working closely with the founding team.

Key responsibilities include:
**[60%] - Creative Strategy & Execution**
- Coming up with a creative strategy to scale the brand, which includes thinking about angles, offers, audience; achieved using a mix of customer research and implementing a creative testing framework
- Managing a creative production pipeline to ensure we always have sufficient creatives to test and scale
- Getting your hands dirty to create creatives when needed. This includes creating static ads (statics), writing scripts, filming and editing (videos)

**[40%] - P&L Management and Brand Strategy**
- Managing the P&L of the brand to assess direct impact of creatives (ROAS)
- Analyse brand data (financials, ad performance, website performance etc.) to develop strategies to increase conversions / sales / margins
- Understand everything about the ecosystem in which your products are selling (e.g., competitor landscape, industry landscape) - which will supplement creative strategy as well

**YOUR PROFILE**

Required:

- Have 1-3 years of relevant experience in performance creatives, marketing, or a creative function preferably at a fast-paced startup
- Experience with using Figma or Canva
- Outstanding project management skills in managing multiple workstreams
- Strong ownership and entrepreneurial drive. A self-starter that takes initiative, is comfortable with ambiguity and is willing to get hands dirty, and a fast learner
- Demonstrates high quality judgement and decision-making, end-to-end thinking, as well as strong analytical skills
- Excellent communication and interpersonal skills, exuding credibility, maturity, and empathy

Advantageous:

- Managed or even built your own e-commerce business / brand
- Experience with Facebook ads media buying

**Job Types**: Full-time, Permanent

Pay: RM8,500.00 per month

**Benefits**:

- Additional leave
- Flexible schedule
- Health insurance
- Work from home

Schedule:

- Monday to Friday

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